An introvert’s ultimate dream or an extrovert’s worst nightmare? 💭🤖 VML’s 10th-edition Future Shopper report found that 47% of shoppers globally want to walk in, grab their things, and walk out without interacting with a single human being. It's taking "mission-mode" shopping to the extreme—showing that speed and autonomy are climbing the list of priorities for the modern-day shopper. Download the full report: https://bit.ly/3Tsd85M #TheFutureShopper
About us
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
Locations
Employees at VML
Updates
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The good was always there. We just added some color. ✨🎨👆 Thank you to the VMLers and organizations around the world who reminded us that collective action has the power to change the whole picture. Here's to another impactful Worldwide Foundation Day rooted in community, impact and growing good! #WeAreVML #VMLFoundation
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A bold new chapter for HSBC. The iconic brand is on a mission to become the world’s most trusted banking partner as customers navigate economic volatility and the world’s changing currents. In its new brand film, launched through WPP’s Team Helix and led by VML UK in partnership with VML Lisbon, this ambition is told by exploring the extreme, high-pressure dynamics between big-wave surfer, Matahi Drollet, and jet ski driver, Tahurai Henry, as they conquer overwhelming 25ft swells together. The cinematic piece was shot in renowned surf break Teahupoʻo, drawing on We Are Ora’s specialist local knowledge to capture the best possible wave conditions. #TheRightWave
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VML reposted this
AI seems to be the answer to many questions in retail right now. But how much are shoppers actually letting it into their buying journey? 🛍️ That's one of the questions VML's Future Shopper report tackles, grounded in insights from 28,000 consumers across 17 markets navigating a financially squeezed, increasingly fragmented retail landscape. ➡️Save your spot and block your calendar: https://lnkd.in/eghU3CbY Hugh Fletcher, Global Lead of Future Shopper at VML and a go-to voice on commerce trends, breaks it all down live on Tuesday, October 6 (2:00-3:00 PM ET). If you're building a commerce strategy for the next 5-10 years, this is the briefing to attend. Don't miss the latest insights. #FutureShopper #Commerce #VML #retailstrategy #consumerinsights
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“Our job wasn't to tell New Balance who they were. It was to help them say it out loud, boldly, and consistently, on a global stage, to create a platform that could carry that conviction into culture.” - Chris Furse, Chief Client Officer, VML New Balance has always had greatness in its DNA. We didn’t invent that. VML just helped uncover it for the world to see. Boston Globe Media’s latest feature highlights New Balance’s journey from its local roots to its decade-long partnership with VML. Ready to hear a story of fearless individuality and legendary partnership? Read more: https://bit.ly/4AHzl0E
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Behind some of our most strategic work is the vision of a leader stacking recognitions across the industry. Just last week, VML Chief Strategy Officer Ellie Bamford crossed the stage and officially became a Campaign US 40 Over 40 recipient. Congratulations, Ellie, and thank you for constantly challenging us to think bigger. #WeAreVML
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In Kansas City and across the globe, Jon Cook’s leadership has inspired countless individuals and driven groundbreaking creativity. We’re thrilled to celebrate Jon's award: the Missouri Honor Medal for Distinguished Service, awarded by the Missouri School of Journalism. This national recognition has been shared by icons like Sir Winston Churchill, Walter Cronkite, and Gloria Steinem—and now, Jon joins their ranks. Congratulations on this incredible achievement, Jon! #VML #WeAreVML #MissouriHonorMedal WPP
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Our desks looked a little bit different these past 24 hours... Thank you to every VMLer who stepped into their community and contributed to this outstanding movement. Proving once again that when we come together to grow good, our impact is limitless. 🙌✨ #WeAreVML #VMLFoundation
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Planting seeds of passion, creativity, and purpose in our communities. ❤️🌱 Whether it was hitting the stables or turning bare walls into something brighter, VMLers around the world came together for 24 hours to grow good where it matters most. Learn more: https://bit.ly/4iNxlgO #WeAreVML #VMLFoundation
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Today, Good Grows! 🌱 For 24 hours, VMLers around the world come together for VML Worldwide Foundation Day, putting heart, purpose, and action behind the causes that matter in our communities. Whether its planting community gardens, mentoring students, applying our creative talents through pro bono work, or volunteering side by side, every act of service can help something bigger take root. Learn more: bit.ly/4iNxlgO #WeAreVML #VMLFoundation