Trove reposted this
Why today’s nostalgia marketing is not just about the past Don Draper from Madmen making a return? Nope. Mike Ford. "Take Trove as a perfect example of how the collectibles economy is expanding far beyond its trading cards origins. Trove is building a new kind of platform around the themes of trading cards, fandom culture, exclusive drops and community-driven experiences. What sets the modern-day platforms like Trove apart from their predecessors is the understanding that nostalgia is no longer enough by itself. In addition to nostalgia, today’s collectors expect exclusivity, identity and participation. The experience has to be culturally relevant and socially shareable. " #nostalgia #marketing #fandom #segments #memorabilia https://lnkd.in/gKiFemkv