Real Chemistry

Imagine having an omnichannel orchestration platform that helps you plan, activate and measure engagement with more speed, precision and control, recommending the right message, channel and timing for each individual HCP.    Meet MaestroHCP, an AI-powered platform built for U.S. HCP engagement that connects real-time personalization, next-best-action deployment, investment decisioning and closed-loop measurement across all active channels.    The future of pharmaceutical marketing is smarter orchestration, and MaestroHCP was made for it.    Read more: https://lnkd.in/gQTUfRRF

Patient-centered work is some of the hardest work we do. Last night, we were proud to be recognized for it at the 2026 PM360 Trailblazer Awards. Our team took home a Trailblazer Award in the Direct to Patient Campaign category, recognizing work that connects patients directly to the information and support they need. The work that resonates with patients starts with truly understanding their experience. Congratulations to the team who made it happen.

Our Chief Production Officer Jill Landaker Grunes recently joined a panel discussion with SP Studios to talk all things AI and virtual production. Her top takeaways?    1️⃣ AI, virtual production and traditional filmmaking aren't competing approaches. They're all tools in the same toolbox.    2️⃣ The challenge for marketers isn't choosing the newest technology. It's understanding when technology helps and when craft, expertise and human judgment still need to lead.    3️⃣ Great work at scale still requires more than great prompts. High-quality content depends on strategy, production expertise and the right creative process behind the scenes.    4️⃣ Production shouldn't be an afterthought. Bringing production expertise into creative conversations earlier helps transform ambitious ideas into achievable outcomes.

We sent AI back to school to learn the language of health. Let's just say it passed with flying colors. The result? Real Chemistry ANATOMI: an ecosystem of AI solutions that brings together 25+ years of healthcare specialization all in one place. It connects data, workflows, and intelligence to amplify human expertise and deliver even greater impact for our clients. And just like the human anatomy, it evolves and grows with us to expand what’s possible. See what AI taught by the best in the business can  do: https://lnkd.in/g4mGJaMv

September is Blood Cancer Awareness Month and we're proud to support the fight against blood cancer by raising funds and awareness for blood cancer research, patient support and treatment advances. A team from Real Chemistry will join Blood Cancer United's Light The Night Walk on October 17 in Morristown, NJ. Help us make an impact by joining the team or donating. This year's Honored Hero is Lennox. He's three years old. He just finished treatment for LCH, a rare blood cancer. Kids like Lennox are exactly who we're walking for. Every donation and every walker makes a difference for blood cancer patients and their families. Donate or walk with us:  https://lnkd.in/guKN-Raf  

More channels. More data. More technology. What matters is what you do with it. On October 6, Elizabeth Beringer, President of Real Chemistry Media, joins ADWEEK House to explore how brands can create experiences that feel like one continuous conversation, for patients and healthcare professionals alike, across every touchpoint. Because the opportunity isn't the tools. It's knowing how to bring them together. 📍 ADWEEK House at Advertising Week NY  🗓 October 6, 2026  Register to join us: https://lnkd.in/e2ZAXveA 

Back from #UNBOUND26 with three takeaways marketers need to hear, thanks to Shaun Campos, McKenna Reiser and Sara Disraeli: 1️⃣ Originality is key—consumers are exposed to thousands of marketing messages daily. Find ways to elevate your brand and make it memorable. 2️⃣ AI can help us push ideas further, but the original spark and creativity should come from humans. 3️⃣ Storytelling craft is going to remain one of the biggest differentiators in the age of AI and rapid technological change.

What changes when people actually feel seen, heard, and taken seriously in their healthcare interactions? This question was at the heart of our Health Dignity Dinner Series. The conversation challenged attendees to look beyond deficits and disparities, exploring how dignity, trust and representation shape healthcare experiences and what we can learn from the communities driving progress. Read more via https://lnkd.in/gC-mu-AQ

The best healthcare advertising doesn't just inform. It earns attention, builds connections, and moves people. At ADWEEK House on October 6, Maureen A., Global Chief Strategy Officer at 21GRAMS, part of Real Chemistry will explore what it looks like when creativity and compliance work together and how starting from a real human insight leads to work that actually resonates. When we build with people at the center, better work follows. 📍 ADWEEK House at Advertising Week NY  🗓 October 6, 2026  Register to join us: https://lnkd.in/e2ZAXveA 

Healthcare advertising has the potential to be one of the most creative categories in the world. Frank Mazzola, Managing Founder of 21GRAMS and Global Chief Creative Officer of Real Chemistry, explains why. In a new Q&A with Little Black Book, Frank reflects on his career, the evolution of healthcare advertising, and the opportunity to raise the bar for a category built around some of life's most powerful human experiences: illness, recovery, fear, hope and resilience. From audience engagement to the growing influence of consumer marketing, Frank shares his perspective on what's driving the next chapter of healthcare creativity. Read the full conversation: https://lnkd.in/gdqXBC8b