Ovative Group

How do you connect marketing spend to what 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 grows your business? There's no easy answer, but curiosity gets us closer to one, together. At 𝙏𝙧𝙖𝙞𝙡𝙗𝙡𝙖𝙯𝙚𝙧𝙨 𝙇𝙞𝙫𝙚: 𝙏𝙝𝙚 𝘾𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮 𝙍𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣, marketing leaders from Aerie, Post Consumer Brands, Petco, Meta, HealthMarkets, Domino's, SKIMS, Google, UnitedHealthcare, OpenAI, and lululemon are getting honest about what's working in marketing and what isn't. And, it's all live from Paisley Park. Tomorrow, we bring our Trailblazers together and get curious. We can't wait!

Every retailer hits the same wall during the holiday season: chase online sales or protect foot traffic. For Petco, we didn't pick a lane. Instead, we built one Demand Gen investment to drive shoppers online and into stores at the same time. By using a visual-first approach and first-party data to point Google's AI to whichever outcome shoppers were closest to, Petco saw a record-breaking 626% lift in omnichannel ROAS. See how it played out during Petco's biggest week of the year, straight from Think with Google. Swipe through, then read the full breakdown: https://lnkd.in/g4wWsmA9

Everyone else chased Cyber Week attention on social. We went further to meet the demand. Our SVP of Media and Creative Dianne Anderson breaks down how we helped Petco reach high-intent shoppers on YouTube, Gmail, and Discover, then synced Petco's live product catalog to the ads so viewers could buy what they saw on screen. The results: a 626% increase in omnichannel ROAS, a 71% jump in physical store visits, an 86% drop in cost per acquisition, and a 6% lift in purchase intent. Don't wait for a safe moment to test a new channel. Read the full story on Think with Google: https://bit.ly/4ydtcYh

Ovative just won two 2026 Meta Agency Awards: 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 with American Eagle Outfitters Inc., and 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 with Boost Mobile. We're the only agency to win in both years since the Awards' inception. Two different strategies. One shared approach: 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. For American Eagle, we trusted creators to earn an audience organically before any paid support went behind their content. Engagement landed 237% above benchmark. For Boost Mobile, we turned casual scrollers into real conversations through WhatsApp. Brand recall rose 17.6 points. Different challenges with one throughline: strategies built around what our clients' businesses need drive measurable impact. See the full story: https://bit.ly/4dqn7PO

Driving real impact for clients is the work, and growth is what follows. That focus is why ADWEEK just named Ovative to its Fastest-Growing Agencies list for the fifth year running. Ovative stays independent so every media plan serves the client's business, not a holding company's inventory targets. "Five years on ADWEEK's Fastest-Growing Agencies list comes down to one thing: we've hired a team that treats every client's business like it's their own," said Jesse Grittner, SVP of Growth at Ovative. This recognition caps a strong year, including a joint win with Aerie and finalist recognition with Boost Mobile at ADWEEK's Media Plan of the Year awards. See what's behind our streak: https://bit.ly/4gIM8Id

Streaming passed linear TV in upfront ad dollars for the first time. $17.2B vs. $16.6B, per Media Dynamics. We pushed more client budget into streaming this upfront season and kept investing in traditional TV too. We're betting on where attention is heading. Jesse Grittner, our SVP of Growth, told The Current: "The dollars follow the eyeballs, and they follow attention." Read more from The Current: https://bit.ly/4zOHcc3

Ovative is a Meta Agency Awards finalist in 𝙩𝙝𝙧𝙚𝙚 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙞𝙚𝙨 this year. American Eagle Outfitters Inc., Boost Mobile, and LOFT each came to us with a different business problem to solve. We built a plan around 𝙬𝙝𝙖𝙩 𝙚𝙖𝙘𝙝 𝙗𝙧𝙖𝙣𝙙 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙣𝙚𝙚𝙙𝙚𝙙: a creator program for American Eagle's push into Gen Z culture, a WhatsApp strategy for Boost Mobile's mobile-first customers, and turning scattered signals into sharper targeting for LOFT. All three were 𝙗𝙪𝙞𝙡𝙩 𝙖𝙧𝙤𝙪𝙣𝙙 𝙙𝙧𝙞𝙫𝙞𝙣𝙜 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙧𝙚𝙨𝙪𝙡𝙩𝙨: growing revenue, winning new customers, and building brand equity. Scroll to see what each strategy delivered, and check the full list of finalists: https://bit.ly/4zOWqOx

Our latest #PerspectiveSeries welcomed Kate Trumbull, Global Chief Marketing Officer at Domino's. Kate walked us through how a data-backed, customer-first mindset has guided her biggest brand decisions, from Domino's first brand refresh in nearly 15 years to how her team approaches product innovation today. Our favorite takeaways included: ◾ The consumer is boss. Every major decision needs to trace back to that. ◾ Staying close to the customer means evolving with them, not chasing every trend. ◾ Research and data take the subjectivity out of high-stakes calls, like a rebrand. Thank you, Kate, for sharing your perspective and inspiring our team. Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4yb7t2F

Our latest #PerspectiveSeries welcomed Jennie Weber, former CMO of Best Buy. From her non-conventional path into marketing to leading through Best Buy's biggest competitive shifts, Jennie shared what she's learned about growth, customers, and building a team people actually want to be part of. Our favorite takeaways: ◾ The strongest careers are built from a range of experiences, not just climbing up a ladder. ◾ Curiosity about the customer beats any dashboard. Ask what's on their mind, not just what they clicked. ◾ The best leaders create room for debate, not agreement. Blind spots only get fixed when someone's willing to name them. Thank you, Jennie, for sharing your story and inspiring our team. Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4wUUPUC

Well, it's official: Mighty Spark's first national CTV campaign, "Astoundingly Delicious Chicken," is live and now running on HBO Max, Paramount+, discovery+, HGTV, ABC, and Roku. We've been on this journey with Mighty Spark from the beginning, working with their team on everything from brand strategy and campaign development to AI-enabled production and media built around cultural relevance. It's the kind of collaboration that happens when a brand knows exactly who it is and is willing to bet on bold creative to prove it. Our approach brought brand strategy, creative, and media together into one collective effort: that's Modern Making, and Mighty Spark is a great example of the philosophy in motion. Congrats to the Mighty Spark team!