New Engen

Picture this: You’re managing a packed timeline, shifting priorities, and a dozen moving parts. Are you 😵💫 or 😎? If you're in the latter group, we’re looking for you. 👀 Donut Studios is growing, and we’re hiring a few Principal Project Managers to help keep fast-moving creative work, teams, timelines, budgets, and client communication moving in the right direction. This role calls for someone who’s: ▪️ Proactive, solutions-oriented, and a strong communicator. ▪️ Confident and polished in client-facing environments, including enterprise-level businesses. ▪️ Comfortable with agile workflows and adapting to changing priorities. ▪️ Strong at keeping multiple workstreams, deadlines, and teams aligned. ▪️ Good at spotting risks before they become roadblocks. ▪️ Highly organized, with a knack for turning complexity into clear next steps. 📍 These positions are remote, and we’re looking for candidates in Pacific and Eastern time zones. If solving problems, connecting the dots, and staying one step ahead sounds like your kind of work, then we might be a match made in heaven. 😇 Sound like your cup of tea? ☕ Apply via the link in the comments. 💬 Know someone who fits? 🤔 Send this post their way. ➡️ #Hiring #MarketingJobs #OpenRoles #ProjectManagement

The more consumers shop with AI, the more brands may need creators. 🤳 It sounds counterintuitive, but new data suggests trust in AI recommendations and trust in creators may be more connected than you’d expect. And that’s creating an interesting new role for creator content in the path to purchase. More in our latest Influencer Marketing Trends roundup. Head to the link in the comments for the full breakdown.👇💻 #InfluencerTrends

The realities of building a disruptor brand shape how you approach every part of the growth system. 🏗️ When you’re working with a leaner team, tighter budget, and concentrated channel mix, the way you prioritize and invest in growth has to account for a very different operating reality. That’s why we built the 📙 2026 Disruptor Growth Playbook. This edition, built for early- to mid-stage consumer brands, brings the creative-led growth system into the realities of disruptor growth, mapping the challenges and sticking points these brands are facing and where the system still gives them room to win. Inside, we tackle questions like: 📱 How do you move beyond concentration on the platform that powered early growth? 🖼️  Are you producing more creative than you can meaningfully test, or not enough to find what actually moves performance? 🤳 What happens when a creator program built for an earlier stage can no longer scale efficiently? 📊 Can your teams agree on what’s driving performance, or are different tools telling different stories? 🛍️ Is your creative actually creating new reasons to buy, or repeating the same ideas in different executions? ⛓️💥 What gets lost when creative, media, and measurement become fragmented? The playbook is about what comes after the early growth formula stops being enough, and how disruptors can build for what comes next without losing the edge that got them here. Download the 2026 Disruptor Growth Playbook via the link in the comments. 📙 💬 #DisruptorBrands #DTCGrowth

🎲 ✨ Neon lights, big conversations. New Engen’s own Candice Evans Gray and Nicole Kivo Nady are heading to Sin City for Groceryshop 2026 and a front-row seat to where retail and consumer behavior are headed next. With 150+ leaders speaking, Groceryshop is bringing together perspectives on the shifts shaping how people discover, shop, and buy, from AI-powered shopping and retail media to changing consumer expectations and more connected commerce. You’ll find Candice and Nicole in the mix and ready to connect throughout the week. Attending too? Let us know in the comments.👇 #Groceryshop2026  #CPGInnovation #ShopperMarketing

If your “Open to Work” setting has been looking at you like 👀, keep reading. We’re growing! And we’re looking for smart, curious people who like figuring things out, making things better, and working with good humans to be part of what we’re building. ✨ You might be just who we’re searching for if: • You’re comfortable building as you go. • You can keep a lot of moving pieces moving. • You communicate clearly, especially when the topic is complicated. • You spot what’s needed next and take initiative. • You like collaborating, asking questions, and learning new ways to work. • You’ve found real, useful ways to bring AI into your workflow. 💚 Our values keep us grounded, because how we work matters just as much as what we work on: • Intentional Relationships: We build trust and show up thoughtfully. • Expertise: We care about great work and push ourselves to improve. • Growth Mindset: We stay curious, welcome feedback, and keep learning. • Empathetic Directness: We’re clear, honest, and thoughtful. • All In: We care about what we’re building and help the team succeed. 🔎 Looking for something with a little more flexibility? 👋 Meet the New Engen Network. The New Engen Network is our evergreen program for freelance, contract, and project-based opportunities. Share your experience, expertise, portfolio, and availability so our Recruiting team can keep you in mind as relevant needs come up. ➡️ Swipe through what’s open and share this post with someone who should too. All the details are in the comments. 💼 #Hiring #MarketingJobs #OpenRoles

September TikTok is here and it’s nothing if not versatile. 📲 🔀 From product reveals to a very roastable country song, this month isn’t just about what’s trending, but how your brand can get in on it. Here are the September TikTok trends dominating the scroll: 🎀 My American Girl Doll A natural fit for CPG and consumer brands with something worth showing off. Think limited-edition drops, seasonal patterns, new colorways, product upgrades, or anything your team is disproportionately excited about. 📸 What I Looked Like When Here’s one for the brands that didn’t listen to the haters. Start with an early version of your product, or a photo of your founder from the early days, then layer on the doubt, criticism, or “that’ll never work” energy people threw your way. Cut to what happened next and let the success speak for itself. 🔨 Down Goes the Whiskey Roast Industries with recognizable sounds, this one’s for you. Construction, transportation, kitchens, manufacturing and beyond can riff on the “blank goes the blank” formula in Luke Bryan’s new song with clanks, booms, chimes, and beeps from their world. Think “bang goes the hammer” or “clink goes the spoon.” 🥤 How Could This Day Get Any Better Food and beverage brands, you’ve got an easy win here. Start with one product, then tilt the camera to reveal something more exciting: your whole product lineup. It’s a simple way to show off flavors, varieties, bundles, or a fully stocked shelf. 👗 The Freak Dress Reveal Calling all fashion brands: use the transition to reveal a new fall drop or give a bestseller its main-character moment. The built-in before-and-after is perfect for showing off movement, fit, and the finished look. We broke down these trends, plus more of the moments shaping TikTok this month on the blog. Find the full September rundown in the comments. 💬 #TikTokTrends

We’ve got a good reason to circle September 16 on our calendar. 🗓️ New Engen has been named a finalist for Brand Campaign of the Year at the 2026 Meta Agency Awards! 🌟 A new category for 2026, Brand Campaign of the Year recognizes campaigns built to drive awareness and consideration through Meta technologies, with measurement playing a key role in validating success. We’ll find out what happens live at the Meta Agency Summit on September 16 in NYC. 🗽 For now, we appreciate the finalist nod and the work behind it. A big thank you to everyone who helped get us here. 👏 #MetaAgencyAwards

Four years on this list, and it still feels pretty special. Even better to be surrounded by so many impressive agencies doing great work. Thanks for the recognition, ADWEEK. 💚

ADWEEK, we meet again. 👋 For the fourth year running, New Engen has been named to ADWEEK’s Fastest Growing Agencies list (and it still feels just as good as the first time)! A lot has changed in the past decade, but our focus has stayed the same: we’ve kept investing around where marketing is headed and what our clients will need next. To borrow Justin Hayashi’s words: “We’ve continued to make deliberate bets on where marketing is going and invest in the people and capabilities our clients will need when it gets there. That has opened new relationships, expanded existing ones and allowed us to keep evolving without losing the entrepreneurial mindset that built New Engen.” We’re lucky to have a team that keeps finding ways to make the work better, and clients who keep giving us the opportunity to do more of it. 💚 👩💻 More on ADWEEK’s 2026 Fastest Growing Agencies + our GlobeNewswire feature over on the blog. The link is waiting for you in the comments. 💬 #ADWEEK

More doesn’t always mean better. At least when it comes to Meta ad performance. 📊 A team can produce 20 new ads this month, iterating on a performing concept with different hooks, edits, and CTAs and still be communicating the same message without giving customers a new reason to respond. On Meta, that distinction matters. Assets work against each other when they share repetitive themes and visual styles. Diversification is required to give Meta's system the signal it needs to personalize ads delivery at scale, says Ashley Foster, Creative Partnership Lead at Meta. While iteration plays an important role in the ad concepting process, most brands treat it as a substitute for diversification rather than a complement. Iteration without diversification can cause fatigue. Diversification without iteration can leave value on the table by failing to fully develop the concepts that show promise. So if the goal is better Meta ad performance, focus on stronger creative signal: ✅ Create meaningful variety. Use diversification to introduce different messages, motivations, and reasons to respond. ✅ Extend what’s working. Use iteration to refine and prolong high-performing concepts. The strongest creative systems use both with intention, because the real value comes from how they work together. 📗 The 2026 Growth Playbook goes deeper on how iteration and diversification fit into a creative-led growth system. Dig deeper and find the download link in the comments. ⬇️