MGID

Discover how one of adtech's most experienced leaders has helped scale global advertising businesses across multiple markets. Meet Ivan Doruda, CEO of MGID 👋 With more than 14 years in adtech, Ivan has held senior leadership roles at some of the industry's most recognized companies, including MGID, Everad.team, and GroupM Ukraine. Before returning to MGID as CEO, he helped expand global operations, drive growth, and run campaigns for major brands like Nestlé, Mars, and Bayer. Join Ivan and 50+ other speakers at Affiliate Grand Slam. 

Not all traffic is the same. The same campaign can perform very differently depending on the publisher, traffic source, OS, teaser, target and offer. CPA Tune’s latest conversion prediction model takes a much more granular look at these signals to better understand which traffic is more likely to convert. It also puts more weight on recent user behavior from the last 7 and 30 days — so campaign decisions can better reflect what users are interested in now, not just what worked months ago. And there’s another important change: the model now looks at the actual teaser category a user sees, rather than relying only on the broader campaign category. More relevant signals → more precise predictions → smarter spend allocation. That’s how CPA Tune gets better at understanding traffic. #CPATune #AIAdvertising #PerformanceMarketing #AdTech #DigitalAdvertising #MGID

What happens in the last few seconds before a visitor leaves your site? 👀 That moment could be more valuable than you think. On October 13, Miguel Albuquerque e Castro and Maksym Suprun from MGID will break down how publishers can capture more value from short sessions, bounce traffic and users who are about to leave. We’ll also take a closer look at Exit Story and how behavior-based exit monetization can create another opportunity before the session ends. October 13 6:00 PM CEST 👉 Join the event & register: https://lnkd.in/damva4Gr See you there! 👋

Are we actually doing it in just 1 month ⁉️ Taboola Teads Outbrain Direct Response MGID Yahoo Voluum Xevio directors ... on stage at Affiliate Grand Slam together? Check the comments to see.

AI can make advertising faster. But faster doesn’t automatically mean better — especially when it comes to trust. As AI becomes part of everyday creative production, advertisers and publishers need to know not just that AI is being used, but how that use is handled. At MGID, transparency is built into the process. AI-generated or significantly AI-edited creatives are automatically identified, and where applicable, users can see an AI disclosure directly in the ad. No extra setup. No manual labeling. But transparency is only one part of responsible AI. Our AI-powered creatives also go through automated and manual moderation, with safeguards designed to prevent harmful or misleading content before it reaches users. Because the future of AI advertising shouldn’t just be more automated. It should be more transparent, responsible and trustworthy. Read the full story on blog https://lnkd.in/dr6_B8_F #AIAdvertising #ResponsibleAI #AdTech #DigitalAdvertising #BrandSafety #MGID

DMEXCO 2026 — what a ride. Thanks to everyone who made these two days special. ❤️ See you next time! 👋 #DMEXCO2026 #DMEXCO #MGID

That’s a wrap on DMEXCO 2026. Two busy days in Cologne — and what a couple of days they were. Lots of meetings, conversations, new faces, familiar faces, ideas, laughs and probably way too much coffee. ☕️ A huge thank you to everyone who stopped by to meet the MGID team, share an idea, catch up or simply say hi. It was great having you with us. ❤️ And a special shoutout to everyone from the MGID crew who helped make these two days happen: Tadej Pavlič · Miguel Albuquerque e Castro Tasha Solodukhina · Anastasiia Prudka Sergio Vives · Vladyslav Stadnyk Jürgen Strohmeier · Yevhen Kushnir Valeriia Osypenko · Mykyta Popov Carlotta Haver· Marija Kriz Manca Pintar · Nickolas Rekeda Ivan Doruda · Yuliya Nazaruk Olga Stepurko · Alex Chaban And to everyone else who helped out along the way — thank you. We couldn’t have done it without you. ❤️ We’ve got a few moments from DMEXCO to look back on. See you next time, Cologne! 👋 #DMEXCO2026 #DMEXCO26 #MGID #AdTech #DigitalAdvertising

We’re at DMEXCO 2026 in Cologne! 👋 The MGID team is spending the day meeting advertisers, publishers, agencies and fellow AdTech people — talking about AI, performance, new opportunities and what’s changing across digital advertising. A lot is happening on the show floor, and we’re happy to be right in the middle of it. Here’s a little look from DMEXCO 2026. 📸 If you’re here too, come say hi!

Have you tried Metric Presets yet? If not, our latest newsletter is a great place to start. We take a fresh look at the feature, explain what it does, why it matters and how it can make campaign analysis much easier. Here's what you'll find inside: 📊 Why one metric view isn't enough for every workflow ⚡ How Metric Presets help you switch between different performance views in one click 🎯 Practical examples of presets for optimization, reporting and traffic quality analysis ⏱️ How to spend less time configuring columns and more time analyzing campaigns If you haven't explored Metric Presets yet or just want a quick refresher, this edition is for you.

MGID is joining Google’s event in Noida! 🇮🇳 On September 25, Aliefah Permata from MGID will join the panel and share her experience scaling publisher growth across 6 APAC markets. She’ll talk about what it takes to grow publisher businesses across different markets, build sustainable growth and navigate the realities of a diverse region. The event will bring together industry leaders for an open conversation, practical insights and plenty of networking. 📍September 25, 2026 11:00 AM onwards Radisson Blu MBD, Sector 18, Noida 🎤 Aliefah Permata — Regional Manager, MGID 👉 Register: https://lnkd.in/dtskYmq3 See you in Noida! 👋 #MGID #PublisherGrowth #PerformanceMarketing #AdTech #India