"All my iOS installs are Direct" Michal Nováček on why server-side GTM isn't a good fit for mobile apps, live at MeasureSummit. MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
MeasureSummit
Professional Training and Coaching
Welcome to the largest virtual training event of it's kind!
About us
MeasureSummit is the largest virtual event dedicated to marketing measurement, data, and analytics. Each event brings together the world's smartest data-driven marketers and analytics experts to share what's new, what's hot, and what's working RIGHT NOW when it comes to measuring your marketing. Speakers are practitioners first, teaching from the work they do every day. Recent stages have included people from Google, LinkedIn, Amplitude, Adswerve, and Omnicom, alongside independent consultants and agency owners. Topics run the full measurement stack: GA4 and Google Tag Manager, server-side tracking, BigQuery and data warehousing, consent and privacy, AI and automation in analytics, attribution, CRO, paid search reporting, and SEO measurement. No fluff allowed. Every session is built around something you can put to work. Attending live is free. The All Access Pass adds lifetime on-demand recordings, presentation slides, and session notes for anyone who wants to work through everything at their own pace. Next up: MeasureSummit October, October 6-8, 2026. Three days, online, with 30+ speakers, hands-on workshops, and live Q&A. Built for marketing professionals, agency owners, entrepreneurs, analysts, and measurement specialists who want to know their numbers. Register free at measuresummit.com
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https://MeasureSummit.com
External link for MeasureSummit
- Industry
- Professional Training and Coaching
- Company size
- 2-10 employees
- Headquarters
- Washington DC
- Type
- Self-Employed
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Washington DC, US
Updates
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A day of talks asking whether the way we measure and sell analytics still works. This October at MeasureSummit: → Gabriel Ortiz, Make Search Console Speak the Language of Your Business: A Semantic Measurement Layer in BigQuery → Simo Ahava, Back to Foundations: What Actually Lasts in the Age of AI → Damion Brown, The Broken Business of Analytics Consulting → Stefanie Janssen, Measurement Doesn't Measure Marketing Anymore → Hussain M., Weeks Not Clicks: Marketing Activation for High Consideration Sales Funnels MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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"Buyers are doing decision work" Dave Hockly on why customer-journey-based measurement beats every other framework, live at MeasureSummit. MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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Rethinking what you're actually optimizing for. This October at MeasureSummit: → Marco Giordano, LLM Automations & Tools for Web Analytics → Rand Fishkin, keynote session → Hussain M., Weeks Not Clicks: Marketing Activation for High Consideration Sales Funnels → Taylor Cruz, Stop Chasing Conversions! Rethinking Testing and KPIs for Better CRO Results → Kyle Rushton McGregor, This GTM Container sparks joy! MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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"Ask it to prove you wrong" Sarah Crooke on making your AI analytics assistant actually accurate, live at MeasureSummit. MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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Server-side tagging, consent, and where it actually breaks. This October at MeasureSummit: → Julien Coquet ☁️, Analytics as Code: Why Your Tracking Plan Belongs in Git → Julius Fedorovicius, Take your Server-side GTM to the next level with Data Enrichment → Manisha Mistry, Consent Without the Panic: What Every Website Actually Needs → Michal Nováček, Why SGTM is not good option for mobile apps? → Jorge Cunha, Beyond the Prompt: Scaling Conversational AI from Generic LLMs to Enterprise Analytics MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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"Think carefully about that decision" Matthew Brandt on moving from dashboards to action, live at MeasureSummit. MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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Schema, structure, and how to explain it to people who don't care about data. This October at MeasureSummit: → Jasmine Uitermark-Thaung, What Knitting Can Teach Us About GA4 Schema → Julius Fedorovicius, Take your Server-side GTM to the next level with Data Enrichment → Julien Coquet ☁️, Analytics as Code: Why Your Tracking Plan Belongs in Git → Gabriel Ortiz, Make Search Console Speak the Language of Your Business: A Semantic Measurement Layer in BigQuery → Susan Wilder Neuhaus, How to Report SEO|GEO Data To people who don't care about Data MeasureSummit returns October 6-8. RSVP free 👉 https://lnkd.in/eP5HFXdm
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MeasureSummit October 2026 early access is open. Two talks are live in the attendee portal right now - Mehdi Oudjida on whether conversational analytics actually changes what matters in your dashboards, and Michal Nováček on why SGTM may not be the right call for mobile apps. More talks unlock daily through the week before we go live on October 7 and 8. Full details and links are in this week's newsletter.
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I’ve found myself back where it started… MeasureSummit is catalyst for exploring AI specific to the measurement community. I have so much to share, but we’ll start here with the first tool. GTM Audit Establish a baseline, capture insights, plan next steps. The same thing we’ve been doing… in a fraction of the time all programmatically.
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