LiveRamp

AWNY 2026 is right around the corner! LiveRamp will be there for the conversations around AI, identity, measurement and the future of marketing. Check out where you can find us!

Thank you to everyone who attended RampUp Sydney! Great to see Scott Howe, Travis Clinger, and Helen Miall Down Under again, joining our community from some of Australia’s biggest brands. Leaders from across the industry took the stage to explore some of the biggest questions shaping marketing today: from AI disruption to how customer loyalty is evolving, new opportunities to reach audiences and more. Melanie Hoptman also unveiled LiveRamp’s latest whitepaper, distilling these topics and more with insights from across the industry. Read more and download the whitepaper here: https://lnkd.in/eiJS3m6v #RampUpSydney #DataCleanRoom #MarketingInnovation

Sending an AI agent into your marketing stack without connected data is like starting a boss fight with an empty inventory. So LiveRamp spent the last year giving agents actual equipment: 20+ use cases running on governed identity and activation infrastructure, with some clients already seeing a 20% performance lift. If you'll be at Advertising Week New York, come to our LiveRamp Agent Builder Demo Day and see it in action. Read to learn more: https://bit.ly/47fqkhE

What if you could recapture tens of millions of dollars in wasted ad spend? In this episode of Here’s the Deal, our VP of Sales for Strategic Verticals, Frederick Stanichev, tackles a core challenge of the automotive industry: siloed data.

Behind the scenes of our latest film with LiveRamp. Exploring how trusted data collaboration is helping businesses turn fragmented information into actionable intelligence and build smarter, more connected customer experiences in the age of AI. Thanks for the collaboration CEO Scott Howe, SVP of US Field Sales, Brands & Partnerships Anne Acker and VP of DoorDash Ads A. Toby Espinosa and for sharing their expertise throughout the process. Directed by Rianne White, produced by Alexandra Orlova and Michael Barrett and written by Talia Horwitz. Stay tuned for the full film.

We're bringing out-of-home (OOH) into omnichannel measurement. Today, we announced our RADAR® data platform is expanding with an industry-first partnership with LiveRamp's Cross-Media Intelligence and integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions. That means OOH exposure can now be measured in the same frameworks marketers already use to evaluate CTV, social, search, digital video and audio, and make media investment decisions. This also gives brands and agencies the full picture of OOH's contribution to campaign performance. Read the full announcement to learn what this expansion means for cross-media measurement: https://ow.ly/IW0q50ZQLZC

From ad exposure to real world actions. That was the topic of my panel this week at the Coalition for Innovative Media Measurement (CIMM) Summit XV. Deterministically closing the loop between media exposure to real-world outcomes is how we create measurement that is more useful, more accountable, and more connected to business impact. LiveRamp’s XMI is helping lead the way. A great day with an awesome collection of people at CIMM!

If a vendor's best proof point is a big match rate, keep asking questions. A high number built on unverified matching mostly proves you can reach the wrong people at scale. Read our full Data Activation Buyer's Guide: https://bit.ly/4iCq82Y

We're getting closer to AWNY 2026! Frederick Stanichev, Scott Howe, and Travis Clinger will be leading sessions on where advertising is headed and what it takes to keep up. We'll see you there!

Fragmented data turns your AI stack into a chaotic group chat: agents guessing, misfiring, and working off different versions of the truth. Your agents are only as good as the data you give them. LiveRamp turns chaos into coordination with connected data you can trust.