Inuvo, Inc

Can agentic media drive truly net-new audience growth, or is it limited by the data it already knows? In her latest article for The Drum & The Drum Recommends, Inuvo's Savannah Westbrock, VP of Commercial Strategy & Growth, explores why agentic media excels at capturing existing demand but faces a critical challenge in upper-funnel prospecting, and why unlocking new growth requires audience intelligence that goes beyond historical conversions. https://lnkd.in/eEcv--Ns #AgenticAI #AudienceIntelligence #ProgrammaticAdvertising

Catch up on the latest from Inuvo in the September edition of our Inuvo Insight newsletter: • How audience intelligence can uncover distinct motivations within a target audience and help marketers develop more relevant creative strategies. • IntentKey by Inuvo receives an Honorable Mention for Best Privacy Technology at the 2026 AdExchanger Awards. • Featured in AdExchanger: Why the open web deserves a closer look, with Eric Tilbury, Inuvo’s VP of Programmatic Operations & Solutions Engineering, sharing his perspective on inventory quality, contextual environments, and how advertisers measure programmatic effectiveness. • Featured in The Drum: Savannah Westbrock, Inuvo’s VP of Commercial Strategy & Growth, explores the limitations of agentic media in upper-funnel prospecting and why reaching net-new audiences requires intelligence beyond historical conversions. #AudienceIntelligence #ProgrammaticAdvertising #AdTech #OpenWeb #Agentic

Is the open web really dying, or have advertisers been undervaluing it? A new AdExchanger article featuring Inuvo's Eric Tilbury challenges the status quo around open-web advertising, with industry leaders pointing to rising costs and less control inside walled gardens while programmatic continues to offer reach, flexibility, and value. https://lnkd.in/eBWwzTUg #ProgrammaticAdvertising #OpenWeb #AudienceIntelligence #AdTech #IntentKey

We’re partnering with Inuvo, Inc to bring its IntentKey AI to Index Marketplaces, enabling real-time scoring of decisioning opportunities across premium inventory.     By evaluating each impression as it becomes available, IntentKey helps marketers better understand audience relevance and make more informed decisions based on contextual signals as they emerge.     Learn more about the partnership and what it unlocks for marketers: https://bit.ly/4hEQ0tX  

Reaching the right audience is only half the equation. Real-time audience intelligence gives marketers a deeper understanding of the interests and motivations shaping intent, turning better targeting into more informed creative strategy. Read our latest blog to uncover how audience intelligence can help connect media precision with messaging that resonates through concept analysis. https://lnkd.in/eKNNBV78

I’m heading to Tech Week Grand Rapids September 14–16! Looking forward to connecting with fellow marketers, innovators, and tech leaders from across Michigan. If you’ll be there, let’s find time to meet! #TechWeekGR #GrandRapids #AdTech #MarketingInnovation

Inuvo integrates FouAnalytics traffic measurement into AI platform - https://lnkd.in/gNcc-65c "By incorporating independent traffic quality measurement, we’re giving clients greater confidence in where their media runs and how those decisions contribute to performance," said Eric Tilbury, Inuvo’s Vice President of Programmatic Ops & Solutions Engineering.

Catch up on the last month's updates from Inuvo in our August edition of the Inuvo Insight newsletter. Last month's updates include: • How IntentKey is advancing programmatic transparency through its integration with FouAnalytics "see Fou yourself", adding independent post-bid verification and third-party validation of traffic quality. • IntentKey's recognition as a 2026 AdExchanger Awards finalist for Best Privacy Technology, highlighting our approach to moving audience intelligence beyond consumer identity and toward real-time intent through concept intelligence. • Why health insurance enrollment is shaped by a complex mix of needs and motivations, and how real-time audience intelligence can uncover opportunities beyond traditional definitions of an insurance shopper. • Inuvo's financial leadership transitions, including Wally Ruiz retirement after 16 years, Derric Ciccone joining as President and CFO, and Aleesha Parris, CPA, being promoted to Chief Accounting Officer. #AudienceIntelligence #ProgrammaticAdvertising #PrivacyFirst #AdTech #IntentKey