Goldie reposted this
🍯 Between the sugar backlash and functional boom, honey isn’t just sweetening products anymore, it’s selling them. These are the 3 camps I’m seeing CPG brands turn honey into a reason to buy. 🏆 Honey as the argument against sugar 🏆 RBEL BEE SWEETS leads with the claim, “Honey is better than sugar” making the ingredient the hero. Honey Mama's builds honey directly into the brand name, while calling out “no refined sugar.” Yes Honey (Heather Mincer) removes the wiggle room with "100% honey sweetened." Honeymoon Chocolates boldly states "sweetened only with raw honey" displayed larger than the flavor name itself. ⚡ Honey as a functional credential ⚡ Goldie borrows supplement language with "Powered by Manuka Honey" and an MGO 83+ grade. HNY+ strips the warmth out completely and sells honey as 220mg of electrolytes in a gel pouch. BEEUP pairs "made with real honey" with a natural energy flag to earn its spot in a candy set. 🐝 Honey as a vibe 🐝 Ice Cream For Bears skips the callout and hands you a bear with a honey pot. Beekeeper Coffee draws the honey drip as the coffee pour. Hive Mind Mead & Brew Co. leans into their beekeeping origins and unprocessed method. Me & the Bees (Mikaila Ulmer) leans into a refreshing, clean ingredient lemonade stand vibe. 👇 Which camp turns honey into the strongest brand asset?