BLAZE®

Why does BLAZE deserve your nomination for Tech Company of the Year at the Emjay Awards? It comes down to three non-negotiables: 🚀 Relentless Momentum: We never stop pushing boundaries, delivering continuous innovation that keeps your cannabis business ahead of the curve. 🤝 Unwavering Support — Gold-standard customer service built around your needs, every single day. 🛡️ Resilient Dependability — High-speed, rock-solid platform uptime you can count on when it matters most. We don't just build technology; we build the backbone for cannabis operators. If BLAZE has helped power your growth, show your support and nominate us today! 👉 Drop your nomination here: theemjays.com #EmjayAwards #CannabisTech #BLAZE #TechCompanyOfTheYear

Most dispensaries already have a "loyalty program." Far fewer actually have a loyalty journey. And that distinction makes or breaks your retention strategy. A basic program lives at the register—it relies on punch cards, generic "10 points per dollar" rules, and relies entirely on the customer remembering it exists. A loyalty journey is completely different: 📲 It meets customers where they already are (web, mobile, delivery, in-store). 📊 It shows them exactly where they stand in real time. ⏳ It actively gives them a reason to come back sooner. 🌟 It strategically rewards specific behaviors that grow basket size and visits. Stop asking customers to remember you. Build a connected sequence of touchpoints that guides a first-time shopper into becoming a top-tier spender. Learn how to design one, touchpoint by touchpoint: https://lnkd.in/g62ji3pu

Well, after exhausting every possible appeal process—including reaching out directly to @TeamYouTube on X—our YouTube channel has been completely removed from the platform. Why? Because we published videos of dispensary owners simply sharing their experience using our software. This is yet another frustrating example of the massive hurdles facing any company attempting to market in the cannabis space on mainstream social media platforms. The biggest blow for us will undoubtedly be losing years of accumulated SEO value, given YouTube’s integration with Google search. This is a cautionary tale for fellow operators and tech companies in our industry: build on platforms you can trust, because social media policies won't change until federal policy changes. Despite the setback, we remain steadfast. We are pivoting, pushing forward, and in the process of migrating our entire video library over to Vimeo. It’s going to take some time to re-upload years worth of content, but we refuse to stop highlighting the inspiring, resilient operators who navigate these absurd challenges every single day. We truly appreciate your patience during this transition, and we’d be so grateful for your support on our new home. 👉 Follow our new Vimeo channel here: https://vimeo.com/blazepos

Counting down—we’re just over 2 weeks away from The Exchange in East Brunswick! ⏳ Brittany Serrano and Shawn Williams will be stopping by booths to connect with New Jersey operators and share the latest updates to our software suite—including a look at our brand-new Growth Marketing platform! 📈 We can't wait to check out the new venue and show you how our tech can elevate your dispensary. See you on August 12th & 13th! ✈️🤝 Register now: https://lnkd.in/gv_TQFiy #CannabisRetail #NewJerseyCannabis

We are proud to partner with the Minority Cannabis Business Association (MCBA) for Green Equity 2026! 🌿✨ We’re excited to catch up with our current retail partners and connect with new faces in the industry. If relationship-building is how you do business, this is definitely a room you want to be in. 🐦 EARLY BIRD PRICING ENDS FRIDAY, JULY 31! 🎟️ Save an extra 20% off with code GEPARTNER20: https://lnkd.in/gTctAScP 📅 August 24–26 | Minneapolis, MN We'll see you there! 👇 #GreenEquity #MinnesotaCannabisWeek #MinnesotaCannaWeek #MCBA

📣 Big news 📣 Herbie AI Budtender is now live in the mobile app, joining the online store and self-serve kiosk! Wherever a customer shops, Herbie brings ganjier-level cannabis knowledge and excellent service 24/7. 🤖 Customers can converse in natural, everyday language, no menus or keywords required, and get personalized recommendations based on real-time trends and preferences. Herbie can also explain terpenes, effects, and flavors, and sees what's in a shopper's cart to suggest pairings or flag bundle deals. 🌿 Reordering is effortless too. Herbie remembers a customer's past orders, so "the usual" is just one sentence away. And for those hyper-specific questions, he'll pull in a information from web search so shoppers never have to leave the app for an answer. 🙏 Same Herbie, now everywhere your customers are. https://lnkd.in/gvny5AqS

Cashless ATM payments have been a common workaround for dispensaries, but major card networks have made clear that using their rails for cannabis transactions violates their terms. ACH payments offer a more sustainable path forward: money moves directly bank-to-bank, completely outside card networks. No gray areas, no surprise shutdowns. Customers tend to prefer it too — no rounded-up "change," just the exact amount they owe. Dispensaries using ACH have seen a 30% lift in average order value, with consistent checkout across in-store, pickup, and delivery. See why ACH is becoming the obvious choice for cannabis retail 👇 https://lnkd.in/gHkfyYDQ

Want to reach your customers right where they are? 📱 Watch as Christopher Violas walks through how to leverage mobile app push notifications, SMS/MMS messaging, and wallet card notifications using our Outreach Platform within the BLAZE Growth Marketing Suite. Whether you’re launching a flash sale or promoting an exclusive deal, direct outreach is the key to driving both online sales and foot traffic to your doors. 👉 Ready to boost customer engagement? Learn how to enable outreach today! https://lnkd.in/gyMP3w-3

🚀 BIG news in this month’s BLAZE Bulletin! 🚀 We just dropped our biggest release yet: the BLAZE Growth Marketing Suite—your new all-in-one loyalty and marketing powerhouse. Now you can reward customers with points, tiers, and multipliers, and keep them coming back with targeted outreach—all from one dashboard. The ultimate power couple? Pair Growth with our FREE Customer Facing Display (CFD). On an iPad, the CFD lets customers track their cart, discounts, and rewards in real-time. Plus, with Growth unlocked, customers can self-enroll in your loyalty program in just a few taps. No extra work for your budtenders; just pure, seamless growth. 👉 Dive into the full bulletin to unlock these features and make this your breakout month! 

Your loyalty program, your rules. 🚀 Watch as Christopher Violas breaks down just how customizable the new enhanced loyalty system in BLAZE Growth really is! We’ve built this to give you total control over how you engage and reward your customers. Here is a sneak peek of what you can do: 🥇 Fully Customizable Tiers: Design a loyalty journey that fits your brand. 🎨 Bespoke Styling: Give every tier its own unique name and custom colors. ⚙️ Accrual & Stacking Control: Set custom point-earning rates and define how rewards stack to protect your margins. ⏳Points Expiration: Set tailored rules to drive urgency and retention. Check out the clip below to see it in action and learn how our new enhance loyalty system keeps customers coming back! https://lnkd.in/gA3FtT4S