Breaking and Entering Media

Doug Menezes and Declan Byrnes-Enoch, SVP Group Creative Directors at Deutsch, broke down Taco Bell’s recent Olivia Rodrigo partnership on today’s live show. “She hasn't been shy about being a fan of the brand, and Taco Bell has been using her music in spots and stuff, so it was kind of just waiting for the stars to align to have this partnership.” The star aligning moment occurred when Olivia answered an interview question and brought up her love for Taco Bell. “I think the interviewer asked her what her dream was with the new album, and she said, oh, my dream is for my fans to listen to this album top to bottom while drinking Baja Blast. Then we're like, oh my God that's an amazing dream.” Full Conversation in the comments below Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Svaja Nicklin Emelia Owen

MANIFESTOFF LIVE AT 7 PM ET!!!!! We are here at Mojo Supermarket streaming their premiere annual advertising writing competition. 8 contestants. three-minute manifesto presentations. Head to head elimination. One winner. And maybe a couple drinks... TUNE IN LIVE AT 7!

Rich Silverstein, Co-chairman of Goodby Silverstein & Partners, discussed his top five favorite campaigns of all time and the process behind them all on yesterday's live show. “If you don't have an ending, you have nothing. That is it. You better start with the ending. You have to know where you're going.” One concept Rich broke down was the Nike Skateboarding campaign “I don't skateboard. But the two guys who worked on it did. And Nike getting the skateboarding was a little bit weird, because how legitimate is Nike in the skateboard? “ “Skateboarders are a pain in the ass and so what if we turn that around and make tennis players criminals? And what if we made runners criminals? And it played so well.” Full conversation in the comments below Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Jonathan Kaufmann Emelia Owen

BREAKING into Cactus to tour their Denver office and meet the people behind the agency!! Produced in partnership with Cactus Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Joe Conrad Michala Jackson Cole Pelayo Maeve Doherty Nicole VanDerSnick Katie Wolff Jill Allday Ainslie Fortune 

TODAY: Content Creator Tony Polcari, joins us to discuss the Voice of Logan campaign and why he wants to represent the Boston Logan International Airport. The Breaking and Entering Live Show is live at 12pm ET Tues-Thurs on LinkedIn, X, and Youtube. Tony joins at 12:40pm ET Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Svaja Nicklin Emelia Owen

Breaking and Entering Live Show | Presented by Tatari Supported by: Tracksuit The Current Starring: Brooke Brown | SVP, Head of brand and Creative, U.S. Bank Tony Polcari (Tony P) | Influencer, consultant Doug Menezes | SVP Group Creative Director, Deutsch Declan Byrnes-Enoch | SVP Group Creative Director, Deutsch

BREAKING: We’re headed to MOJO. Manifestoff is taking over the night, and Breaking & Entering is bringing it to you LIVE 7PM ET. Mojo Supermarket Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Emelia Owen

Rich Silverstein, Co-chairman of Goodby Silverstein & Partners, shares the story behind the creation of GPT Rich on today's live show. “Meredith Vellines, who's our PR director, thought, you know, I don't want Rich to ever leave the building.” “She came up with the thought to do this, and then our brilliant people here made it. I had nothing to do with it. They scoured all the talks that I made, and there it is.” We then tested Rich against the AI Rich, and the responses were shocking. Give GPT Rich a call at 1-507-GPT-RICH Full conversation in the comments below Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Emelia Owen Jonathan Kaufmann

For over 40 years, Goodby Silverstein & Partners has been a launching point for creative talent. With Rich Silverstein stepping away after such a monumental time with the company, it offers an opportunity to reflect on just how many people have been impacted by years of incredible leadership. Venables Bell and Partners | Paul Venables  Butler, Shine, Stern & Partners (BSSP) | John Butler Tool of North America | Erich Joiner  FRED & FARID GROUP | Farid Mokart JOJA NYC | Francious Grouiller  Erich & Kallman | Eric Kallman  Optimism BH | Matt Hofherr WongDoody | Tracy Wong Avocados and Coconuts | Brandon Loper  Division of Labor | Josh Denberg  Cutwater | Chuck McBride  ARGONAUT | Hunter Hindman  WTBR (Where The Buffalo Roam) | Tim Pries We also note there may be other companies that have stemmed from them that are operating and we may have missed them. Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Emelia Owen

We asked Rich Silverstein, Co-chairman of Goodby Silverstein & Partners , about how he got into creating his musical project. “These are projects I really want to work on. They don't involve advertising, but they involve every single thing I've ever learned in advertising.” For Rich Silverstein, one of those projects takes decades of creative experience and channels it somewhere completely unexpected: musical theater. “It's called “13 Days the Musical or the Most Dangerous Moment in Human History”  And if you think things are scary now. I was on a school bus going to junior high, I think, thinking this is the last day of the world.” “I like projects, and it's time to leave the advertising world and move on.” Full Conversation in the comments below Geno Schellenberger Jack Westerkamp Ellie McCarron Jack (JR) Williamson Jonathan Kaufmann Emelia Owen