Here's a hot take from Episode 2 of Click Worthy: writing your content with AI isn't the problem. Writing it like everyone else is. Dave Gerhardt, founder of Exit Five, breaks down why generic, AI-generated posts are quietly killing reach and why finding your own voice and angle matters more than ever. Watch the full episode: Spotify: bitly.is/ClickWorthyEp2 YouTube: bitly.is/ClickWorthyEp2YT
Bitly
Software Development
New York, NY 49,052 followers
Bitly makes it easy to create branded links and QR Codes, track every click and scan, and see what’s working.
About us
Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3M customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
- Website
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http://bitly.com/
External link for Bitly
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- internet, URLs, data, links, social publishing, social media, Twitter, Facebook, tracking links, analytics, social media monitoring, social media analytics, analytics, qr codes, link-in-bio, digital marketing, instagram, tik tok, landing pages, SMS, 2d barcodes, and connected packaging
Employees at Bitly
View 342 employees at Bitly
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Locations
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Primary
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139 5th Ave.
New York, NY 10010, US
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1860 Blake St
Denver, Colorado 80202, US
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Zehdenicker Straße 1
Berlin, BE 10119, DE
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Am Lenkwerk 13
Bielefeld, North Rhine-Westphalia 33609, DE
Updates
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Our G2 Fall 2026 Award results are in, and they're all thanks to our customers. 🧡 Out of the 922 reviews left, Bitly earned: 🎖️ 53 badges 📈 21 #1 rankings 🏆 Seventh straight year as the #1 URL Shortener The reviews keep saying the same thing: Bitly is easy to use, dependable at scale, and clear about what's working. That kind of consistency doesn't happen by accident. None of it’s possible without you. Read the full recap (and the reviews behind it) 👉 bitly.is/G2BlogLinkedIn
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One link. Every region. No manual swaps. If you're running a series of regional events, you want each visitor landing on the event actually happening near them, not scrolling through a calendar to find it. Dynamic routing handles that automatically: ▶️ Visitors in the US go straight to the NYC event page ▶️ Visitors in the UK land on the London event page ▶️ Everyone else gets routed to the full event calendar Same link, shared everywhere. The destination adjusts itself. Set your regional routing rules today 👉 bitly.is/dynamicrouting
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"AI slop might be the best thing to happen to real marketers." - Dave Gerhardt, founder of Exit Five. Episode 2 of Click Worthy is live, and we get into all of Dave's hot marketing takes. 🔥 Like owning your niche, skipping permission to just start, and why the marketers being real right now stand out more than ever. You're not going to want to miss this one. Check out the full episode. Spotify: bitly.is/ClickWorthyEp2 YouTube: bitly.is/ClickWorthyEp2YT
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We're seeing QR Codes show up in more industries, markets, and customer touchpoints because businesses are looking for better ways to connect with their audiences. But did you know that the industries making the most QR Codes aren't always the ones getting the most scans? In our 2026 QR Code Trends Report, we discovered that more QR Codes doesn't always mean more engagement. It's a good reminder that adoption and usage can tell two different stories. See where your industry lands 👉 bitly.is/QRCodeTrends
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A few things make people stop scrolling and click. We surveyed 1,500+ consumers, marketers, and creators to find out what they are. Turns out it's not the offer, the discount, or the design. They're simpler than that and most brands are missing them. Swipe for the top 5 reasons. Full data here: bitly.is/clickexpectation
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Your brand packaging is some of your most untapped real estate. Time to make the QR Code on it work for you. Our latest video walks you through how to build a trackable QR Code for product packaging, covering static vs. dynamic, branding, print-ready export, and scan tracking by product and location. Watch the full video here: bitly.is/YTQRCodes
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Your link got clicked. That's nice. But what outcome did it drive? Most teams never find out. A conversion is what happens after the click—the sale, the sign-up, the booked demo. It's the part that actually connects marketing to revenue. Tag every Bitly Link and QR Code with UTM parameters, and tools like Google Analytics 4, Meta, and LinkedIn can trace it straight back to the campaign that made it happen. See how conversion tracking works, and where Bitly fits in 👉 https://lnkd.in/edmm-qnm
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New podcast, first episode, already dropping knowledge. Click Worthy is live. 🎙️ Bitly's VP of Acquisition, Sam Oh and Chief Commercial Officer Tara Robertson discuss what AI search actually changed for marketers and what to do about it. Tune in wherever you get your podcasts. Spotify: bitly.is/ClickWorthyEp1 YouTube: bitly.is/ClickWorthyEp1YT
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QR Codes are in their main character era. ✨ They're showing up across more industries, markets, and customer touchpoints. And businesses are putting more thought than ever into how they look and what happens after the scan. We analyzed 1.9 million QR Codes created on Bitly and QRCG by Bitly in the first half of 2026 and broke down the top 5 trends we're seeing. See why QR Codes aren't so black and white anymore 👉 bitly.is/QRCodeTrends