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Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 272,300 followers

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About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Website
https://www.barstoolsports.com
Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

Employees at Barstool Sports

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Updates

  • Barstool Sports reposted this

    View organization page for Stella Blue Coffee
    Stella Blue Coffee

    743 followers

    Pumpkin Spice? We took it a step further. Maple Pumpkin Pie is a fall favorite that captures the essence of autumn in every sip. This rich blend features the classic, creamy taste of pumpkin, accented by a symphony of warm spices that evoke the comforting embrace of a crisp autumn day. The sweet, golden notes of maple syrup dance through the brew, mingling harmoniously with the buttery essence of pie crust. This October, skip the pumpkin spice and fall for our twist on a classic: Maple Pumpkin Pie. https://lnkd.in/gkPHfYv3

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  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons
    Brian Fitzsimmons

    Stella Blue Coffee is now at Target nationwide! 🎯 I’m proud of this brand. I’m proud of the people behind it, the ones showing up every day and building something special together. The start of this partnership makes Stella Blue more accessible than ever, and it provides more momentum for our "We Brew to Rescue" campaign, in which we've pledged to use 100% of gross profits from our canned lattes to help fund the adoption of 1,000 pets around the country. Stella Blue is redefining what an emerging beverage brand can be. We're combining a premium, differentiated product with the distribution velocity of a scaled CPG brand, the cultural relevance of a massive media company, and the loyalty of a mission-based community — all while still operating with the speed of a startup. We’re not trying to be another coffee brand. We’re building something the beverage aisle doesn’t have and has never had before.

    View organization page for Stella Blue Coffee
    Stella Blue Coffee

    743 followers

    Stella Blue Coffee ready-to-drink canned lattes are officially available nationwide at Target! Whether you're making a run for toothpaste, paper towels, or somehow spending $200 on things you didn't know you needed, stop by the coffee section and see why everyone is turning to Stella Blue. The cans are made with 100% Colombian coffee, real dairy, real sugar, and contain 190mg of caffeine. They've got dessert-level flavor with coffee-level function. You can choose from Espresso Sweet Cream or Espresso Caffe Mocha, and once you try them, you'll understand why they are the best canned lattes out there. Here's the best part: 100% of proceeds will go toward our We Brew to Rescue mission, in which we're funding the adoption of 1,000 pets across the country.   Grab a Stella Blue at Target. Taste the difference and make a difference. 🎯

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  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons
    Brian Fitzsimmons

    FOUR. MILLION. CHEESESTEAKS. Pardon My Cheesesteak just crossed a major milestone, and that number is pretty wild to think about. What started as an idea built around the Pardon My Take crew, a focused offering, and convenience, has grown into a national food brand with millions of orders and a delicious product that fans keep coming back for. We've become one of the clearest signals that creator brands can move from idea to scale at remarkable speed. But there's something even bigger happening here. Game day food isn't going away. Food is an integral part of the sports fan experience. You watch the game, you talk about the game, you argue about the game, and you eat. We have a powerful runway to continue scaling around one of the most consistent behaviors in sports fandom. Four million sandwiches sold is a milestone worth celebrating. More importantly, it’s a reminder that our audience has an appetite — and we’re building for it.

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  • Barstool Sports reposted this

    View profile for Kyle Devine
    Kyle Devine

    Really excited about how the new You Gotta Try This map came together. We ditched the old custom Google Maps link and built the map experience from the ground up, powered by Large’s restaurant reviews from the Barstool blog. If you’re near Chicago, it’ll surface his Chicago spots right away, with NYC as the current fallback and eventually the goal is to serve up reviews all over the country based on your location. Huge shoutout to Aliza Ackerman for the awesome designs and UX, Ian Becker for helping guide the experience as the producer of You Gotta Try This, Katherine Gowin for her product leadership, Large for giving us plenty of great places to map, and Astra for absolutely crushing this demo video and my 5 hour usage limit. Link to the food map in comments...

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