Affinity Global

Most marketers still plan CTV like it's an awareness buy. The data disagrees. CTV ad spends are set to exceed $42 billion by 2027, and the brands winning right now aren't using it to build reach. They're using it to drive measurable outcomes, end to end.   On Wednesday, October 14 at 10 AM EDT, we're joining Digiday to settle this conversation LIVE - From CTV to Commerce: How Marketers Are Powering Full-Funnel Impact Our host Neha Saxena, VP, Marketing at Affinity leads the expert panel with: - Jeremy Straight, Global VP, TCL Ads with the supply-side point of view, and - Arti Saxena, Head of Marketing, World Gold Council with a real brand success story.   If CTV isn't in your performance plan for 2027 yet, this session can change that. Register here - https://lnkd.in/dKvf6xYu

Insights from Affinity Conversations with The Rebooting  What changes when Google traffic is no longer something publishers can rely on? Tory Brangham, Chief eCommerce Officer at People Inc., shares how shifts in search are reshaping publisher monetisation and why publishers need to build value beyond a single traffic source or one-size-fits-all strategy.  She also points to a model closer to Substack, where a smaller, more targeted audience can still generate significant commercial value.   Watch the full panel and discover more insights like this on YouTube: https://lnkd.in/dJzqugs7 Learn more about our solutions here: https://www.affinity.com/

As digital payments become part of everyday life across Southeast Asia, fintech platforms have a new opportunity to create value beyond the transaction.   The next stage of growth is about getting more value from existing users by helping them discover relevant merchants as a natural part of how they pay and use the platform.   Scroll through to see how Affinity can help platforms create greater business value while still continuing to serve the needs of users and advertisers. Interested in exploring this opportunity for your platform? Visit our page: https://lnkd.in/d9ydaJfz

Insights from Affinity Conversations with The Rebooting ✨     What happens when your commerce strategy was never built around search?   While the industry adjusts to search becoming less reliable, Becca Maier shares how BuzzFeed sidestepped that problem entirely, built around discovery, not search intent, from the start.   Her take on why that's kept them insulated from the search decline, and how a long-running arbitrage business is now expanding across more of the content mix.   Watch the full panel and get more such insights on YouTube - https://lnkd.in/dJzqugs7 Learn more about our solutions here: https://www.affinity.com/

Another award for the Affinity Global family ✨   We're thrilled to announce that NucleusLinks by Affinity has won Best Technology at the European Affiliate Awards 2026!   This recognition reflects our team’s dedication to building cutting-edge tech that drives performance and real value across the affiliate ecosystem.   Here’s to pushing boundaries, setting new benchmarks, and continuing to elevate what’s possible in performance tech!

At #DMEXCO2026, we’re taking the conversation beyond impressions, towards meaningful connections and full-funnel impact across CTV, OEMs, browsers, in-app and more. Be there at every touchpoint of the consumer journey with 𝐀𝐟𝐟𝐢𝐧𝐢𝐭𝐲’𝐬 𝐚𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬, reaching audiences across the full funnel, from brand awareness to conversions. Let the conversations begin. #AffinityGlobal #AdTech #CTV #DigitalAdvertising #FutureOfAdvertising Dan Cohen | Florian Brill | Lothar Krause

Insights from Bharat Sharma (COO, Affinity Global) at the Digiday x Affinity's AI-Powered Planning Strategies panel   When asked how AdCP's role might differ from IAB's over the next 5 years, Bharat's answer points to something most of the industry isn't factoring in yet.    For decades, hardware and software makers (Apple, Samsung, and Motorola) have built their own closed ecosystems. None of that inventory is available programmatically today. AdCP opens up access to these native enterprise, walled-off surfaces for the first time.   Watch the full panel on YouTube - https://lnkd.in/denwda3E Reach out to us here: https://lnkd.in/d9ydaJfz

What an incredible moment for VEVE and SitePlug by Affinity! We recently got recognized for the Best Channel Expansion & Activation Strategy in collaboration with Expedia Group at the 2026 CJ Excellence Awards. This celebrates our browser, OEM, content, and coupon partnerships, as well as the passion and innovation our team brings to deliver exceptional results at scale. Here's more about the win and what drove it: https://bit.ly/3UZ4uMA

Big news from the house - We have bagged Publisher of the Year at the 2026 CJ Excellence Awards!   VEVE & SitePlug by Affinity took home the win, recognizing years of building strong browser, OEM, content, and coupon partnerships, backed by a team dedicated to continuously optimizing and delivering results within the CJ ecosystem. A big thank you to our partners, clients, and team members who made this possible. And that's not all... we've got more to share soon. Stay tuned!   Read more: https://bit.ly/3UZ4uMA

Insights from Cornelius Frey (CEO, NucleusLinks by Affinity) at Affinity Conversations with The Rebooting ✨   Everyone's talking about agentic shopping but Corn's point is that most of the conversation is stuck on agents helping people shop. What's not being talked about enough is users increasingly want to hand off the actual purchase decision itself, not just the transaction.    For publishers, merchants, and platforms built around a human clicking through a funnel, that's a fundamental shift worth paying attention to.   Watch the full panel on YouTube - https://lnkd.in/eZZg2DdU