Acxiom

How can pharma brands go beyond using clinical data to engage patients? Acxiom’s VP of Marketing, Lorel Wilhelm-Volpi, will be joined by: • Mila Kechina, Head of Audience Analytics, Omnicom Media Health • Brandon Swift, EVP of Data & Analytics, Omnicom Health Learn why a more disciplined framework is essential for healthcare marketers to take advantage of new data sources at Advertising Week. Join the conversation on October 6: https://lnkd.in/gQqpPFVV #AWNY2026 #HealthSummit #PatientEngagement #OmnicomHealth #AcxiomatADWEEK

What if the strongest signal for understanding your customers isn't what they buy, but what they're passionate about? Join Acxiom CEO Jarrod Martin alongside: • Nikhil Lai, Principal Analyst, Forrester Research (Moderator) • Karlis Kezbers, Vice President of Global Client Analytics, Ticketmaster  • Marc Tolchin, Technical Enablement Strategist, General Motors As they discuss how leading organizations are leveraging fan intelligence, connected data, and emerging AI capabilities to create more personalized experiences and deeper customer relationships. Interested in joining us for this invitation-only event? Follow us and respond with #fan. #AWNewYork2026 #AWNY2026 #FanEngagement #CustomerData #CustomerIntelligence #SportsBusiness #AI #MarketingLeadership #AcxiomatADWEEK

What’s next for commerce media? Elizabeth Neubauer-Donovan, EVP, Head of Retail & Commerce at Acxiom, will moderate a conversation with: • Thomas Chiang, Head of Retail Data & Innovation Strategy, ExxonMobil  • Monique Perlmutter, Managing VP, Riott Media • Lauren Griewski, Chief Growth Officer, Chase Media Solutions, JPMorganChase • Stephanie Reustle, Head of Commerce Media, Magnite Together, they’ll explore how real-world moments can become connected experiences at Advertising Week. Join the conversation on October 5: https://lnkd.in/d9qmAmMU #AWNY2026 #CommerceMedia #ConnectedExperiences #AcxiomatADWEEK

What does AI need to deliver better customer experiences?   At Dreamforce 2026, one theme stood out: trusted context is becoming an AI advantage.   From customer identity and Data 360 to agentic marketing, explore five key takeaways and what they mean for brands.   Read the recap: https://lnkd.in/g3N_ZasM   #Salesforce #CustomerIntelligence #AI #Dreamforce2026

At ANA’s AI That Performs event, Acxiom’s Julie Donovan, Senior Client Partner, and William Kim, EVP of Solution & Strategy, explored how synthetic data and AI can help marketers turn possibilities into practical impact.   From strengthening real-world data to driving efficiencies and enabling privacy-compliant insights, the conversation highlighted new ways brands can put AI to work.   Thank you to our speakers, ANA members, and everyone who joined the conversation. The future of AI in marketing is here—and the possibilities are just beginning.   #AI #Marketing #SyntheticData #DataDrivenMarketing

Why are companies struggling to translate data into business outcomes? Read our new report with findings from 300 business leaders on turning data into a growth asset.   Explore the findings here: https://lnkd.in/gGi5ujKQ

Research creates insight. Action creates results. Our Adobe Value Assurance research uncovered what leading organizations are doing differently. Now we've translated those findings into five practical recommendations for maximizing Adobe Experience Cloud investments. Whether you're strengthening your data foundation, improving identity resolution or building an AI roadmap, this guide provides actionable next steps to help move your organization forward. Download the companion guide: https://lnkd.in/gtmEiEib

What if the biggest barrier to personalization isn’t the technology behind it?   It’s the assumption that every interaction needs to be hyper-personalized.   In his latest article for The Drum, Acxiom’s Zachary Van Doren explores why marketers are moving toward a more flexible approach: hybrid personalization.   The goal isn’t to personalize more. It’s to personalize in a way that makes sense for the context and the signals available.   Read the full article here: https://lnkd.in/g9Ke8pe8   #CustomerIntelligence #Personalization

One theme consistently stood out at Dreamforce 2026: the future of customer engagement depends on bringing data, identity, marketing, and AI together. We were proud to be part of that conversation throughout the week, from the stage to conversations with customers, partners, and the broader Salesforce community.   Our Dreamforce experience included:   ✅ Sharing insights on unlocking the full potential of customer data during our speaking session   ✅ Connecting with customers and partners about what’s next across Data 360, Marketing Cloud, Agentforce, and customer identity   ✅ Bringing the Acxiom team and community together through events, including the golf experience and House of Shields   Thank you to everyone who joined our session, connected with our team, shared perspectives, and spent time with us throughout the week.   The momentum around Agentforce, Data 360, identity, and AI-powered customer engagement was impossible to miss. We’re excited to help organizations turn these innovations into meaningful customer and business outcomes.   Learn more about how Acxiom helps organizations maximize Salesforce Data 360, Marketing Cloud, and Agentforce through trusted customer data and identity: https://lnkd.in/d6WtUEfM   #Dreamforce2026 #Salesforce #Agentforce #Data360 #CustomerData #AI

Customer intelligence is only valuable when you can put it into action.   Marketers have invested heavily in unified customer profiles and richer customer data. Yet many organizations still struggle to consistently recognize, reach, measure, and engage customers across channels and platforms.   That’s where addressability comes in.   Identity resolution helps organizations understand who their customers are. Interoperability helps maintain that understanding as customers move across channels, platforms, and devices.   Read the blog to explore how closing the addressability gap can create a stronger foundation for consistent customer recognition and activation: https://lnkd.in/gV5s8U62   #IdentityResolution #CustomerIntelligence #Addressability