Shopping research helps you find the right products. It asks smart questions, researches deeply across the internet, reviews quality sources, and builds a personalized buyer’s guide in minutes.
How it works
Shopping research is automatically suggested when you ask a shopping-related question. You can also add it from the (+) menu.
Shopping research takes a few minutes to give you a detailed, well-researched report. For simple shopping questions like confirming a feature, a regular ChatGPT response is quick and all you need.
Suggestions are tailored using your responses, past chats, and memory when enabled — and adapt as you guide the research.
A readable guide and side-by-side comparisons highlight what matters — performance, features, fit, or value — so you can understand the differences at a glance.
You get guidance in minutes, replacing hours scrolling reviews and juggling endless tabs.
See it in action
More ways to shop
Frequently asked questions
Shopping research reads trusted sites, product pages, community perspectives, and other trusted sources. It summarizes what it finds and names sources where relevant.
Read more in the announcement blog post.
Assign ChatGPT a topic to research and receive a comprehensive report.
Use Atlas, our AI-powered browser, to summarize pages, compare products, analyze information, or take actions across the web.
Have ChatGPT take action for you — use agent mode to handle research, planning, and multi-step tasks from start to finish.
