Wired Ventures is working with German publishers Spiegel-Verlag and Gruner & Jahr to launch a German-language edition of Wired early next year. The magazine will develop original stories for German readers through a Berlin-based staff and will launch with a rate base of 70,000 and cover price equivalent to about $6.
attracts 300
NEW YORK--There was a hidden benefit to last week's inaugural meeting of the Internet Advertising Bureau. For five straight hours, the phones of agency Internet media buyers probably didn't ring once.
The gathering here brought together more than 300 executives involved in all aspects of Internet advertising, from salespeople to measurement companies to research providers. The purpose: to unite what has been a disparate, confusing medium under one common goal.
"We are here to say we're a real medium and we're committed to making it accepted as one," said Rich LeFurgy, the group's acting chairman and VP-advertising and product development at Starwave Corp.
The New York-based IAB this fall will start releasing a monthly tally of Internet ad spending, in a program overseen by Coopers & Lybrand. The group hopes to solicit the participation of all Web sites generating at least $5,000 per month in ad revenue. Sites will be expected to provide total ad revenues and revenues by product category.
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