The Wayback Machine - https://web.archive.org/web/20221006222507/https://www.wired.com/category/business/
Skip to main content

Business

Meta Rethinks the Philosophy of the Facebook Feed

WIRED spoke with the head of Facebook about competition from TikTok and his theory that algorithms can enhance our personal relationships.

These Are the 100 Hottest Startups in Europe in 2022

Entrepreneurs across the continent are embracing new ways of working—and there’s a perceptible shift in what startups choose to focus on.

The Hottest Startups in London

The fallout from Brexit isn’t in the rearview mirror just yet, but the UK capital is forging ahead regardless.

Opendoor’s iBuyer Model Is a Canary in the Economic Coal Mine

The company is losing huge sums of money on cookie-cutter homes—suggesting a fundamental weakness in the US housing market.

Biden's AI Bill of Rights Is Toothless Against Big Tech

The draft's tenets include allowing citizens to opt out of algorithmic decisionmaking, which could reshape federal government—but not the private sector.

Elon Musk’s Half-Baked Robot Is a Clunky First Step

Tesla’s Optimus robot did not dazzle robotics experts and can’t yet walk. But if the project delivers, it could give the company an edge in manufacturing.

Bot Hunting Is All About the Vibes

At the heart of every bot-detection tool is a human's gut feeling—and all the messiness that comes with it.

How A British Teen’s Death Changed Social Media

An inquest found content on Pinterest and Instagram contributed to the 2017 death of Molly Russell. The sites say they’ve changed—with opposing strategies.

Why Elon Musk Wouldn’t Face Twitter in Court

Legal experts say Musk faced an “uphill battle” to prove his claims of fraud over bots on the platform, and risked damaging revelations during trial.

I Uncovered an Army of Fake Men on Hinge

They had gleaming teeth, perfect hair, and selfies with baby animals. But could they pass the Turing test?

Facebook Freeloads Off Newspapers. This Plan Might Stop It

The Journalism Competition and Protection Act would allow publishers to finally bargain with Meta and Google.

The Hottest Startups in Berlin

Look out, London—Berlin is fast catching up in all areas, from sheer volume of funding by startups to its rapid transition into a center for deeptech.

The Hottest Startups in Paris

Business incubator Station F has supercharged the Paris tech scene, but it’s far from the only show in town.

Why Jann Wenner Let WIRED Start the Rolling Stone of Tech

Plus: Hackers in paradise, Metaverse fashion victims, and street sharks.

One Solution to the Food Waste Problem: Eat Your Garbage

At RE:WIRED Green, San Francisco restaurateur Kayla Abe explained how her kitchen makes enticing meals from ingredients that would otherwise get tossed.

What’s Next for Ethereum After the Merge

The blockchain project’s cofounder Vitalik Buterin says its recent big upgrade lays a path for more technical changes, and greater adoption.

Twitch's Crypto Casino Ban Ignores the Bigger Play

The company is going after cryptocurrency gambling—but will that be enough to satisfy concerned streamers?

Ethereum's 'Merge' Is a Big Deal for Crypto—and the Planet

One of the most influential cryptocurrency projects is set to finally ditch proof-of-work mining.

Crypto and the US Government Are Headed for a Decisive Showdown

A crop of lawsuits could finally settle the question of whether most digital assets are illegal securities offerings.

The US and EU are Teaming Up to Contain Big Tech

The EU’s chief antitrust enforcer Margrethe Vestager says that US tech companies are changing their behavior as global regulators question their dominance.

Undocumented Workers Protest Uber Eats Crackdown

In France, the gig economy platform welcomed thousands of immigrants during the pandemic, unions say. Now it’s deactivating them en masse.

This Man Built His Own ISP. Now He’s Getting $2.6M to Expand It

Jared Mauch took it into his own hands to provide broadband service to about 30 homes in rural Michigan. A boost from the US government will let him cover hundreds more.

The US Throws $52 Billion at Chips—but Needs to Spend It Wisely

The CHIPS and Science Act wants to jump-start the domestic semiconductor industry, starting with manufacturing.

5 Future Scenarios for Google Lens

On the visual search tool's anniversary, we consider its promise and how that could play out.

Amazon Wants to Cocoon You With ‘Ambient Intelligence’

The company’s new smart gadget uses radar to track your breathing while you sleep. It’s part of Amazon’s plan to weave its products invisibly into your life.

A Danish City Built Google Into Its Schools—Then Banned It

An 8-year-old’s YouTube snafu—and one unlikely parent activist—sparked a nationwide debate on the tech giant’s ubiquity and handling of children’s data.

Spyware Scandals Are Ripping Through Europe

The latest crisis that rocked the Greek government shows the bloc’s surveillance problem goes beyond the notorious NSO Group.

California Voted for Cheaper Uber Rides. It May Have Hurt Drivers

Uber and Lyft spent millions promoting a controversial ballot measure. A new study suggests it has lowered driver wages.

It’s Time for Cities to Ditch Delivery Trucks—for Cargo Bikes

A new study shows that cycling packages the final few miles to their recipients isn’t just greener than using a van, but often quicker too.

Electric Vehicles Could Rescue the US Power Grid

By 2035, the batteries in California’s zero-emission cars could power every home in the state for three days.

Banning Gas Cars Is Good, but It’ll Take More to Save the Planet

People must both drive less and switch to electric vehicles to reduce carbon emissions enough to avoid the worst effects of climate change.
ms. info

The Election-Swinging, Facebook-Fueled, Get-Out-the-Vote Machine

Former Democratic operative Tara McGowan is sinking millions into Meta’s ad network to build Courier Newsroom, a media powerhouse for the left.
RE:WIRED Green

It's Time to Reframe the Story of Climate Inequity

At RE:WIRED Green, actress Regina Hall and Sarah Shanley Hope of The Solutions Project spoke about the work being done by communities hardest hit by crisis.
Bots Run the Web

How Bots Corrupted Advertising

Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.
Copy Cat

Google Borrows From TikTok to Keep Gen Z Searching

Younger people seek answers on TikTok and Instagram—Google hopes to lure them back with more visual, infinite scrolling search results.
Home Help

Amazon Wants Its Home Robot to Anticipate Your Every Need

The cutesy robot called Astro doesn’t do much now, but the company says it’s a step toward machines that understand your habits.
Bots Run the Web

The Quest to Find Twitter’s Elusive Bot Team

The social media platform’s process for moderating spam, including bots, has been mired in secrecy—until now.
Bots Run the Web

This Student’s Side Project Will Help Decide Musk vs. Twitter

In the battle over Twitter’s future, the number of bots on the platform is a key issue. Problem is, nobody knows how to count them.
Disinformation

Brazil's Far Right Plots Its Own January 6

Extreme content is spreading rapidly on social networks in Brazil, sparking fears of a violent uprising.
Bots Run the Web

A Sprawling Bot Network Used Fake Porn to Fool Facebook

An orchestrated attack went after an independent news website and harvested swathes of Facebook user data. And nobody can stop it.
Bots Run the Web

Not All Bots Are Bad, and Twitter Knows It

Automated accounts are the target of ire and the linchpin of Elon Musk’s attempt to break his deal with the platform. But some are benign—or even helpful.
Plaintext

Bogus Fears of Censorship Could Spell the End of Content Moderation

Plus: The Supreme Court in cyberspace, what’s up with Web3, and ghost town resurrections.
Full Coverage

US Lawmakers Push Tech Firms on Abortion Benefits for Gig Workers

Elizabeth Warren and Cori Bush led over two dozen congressional Democrats in urging Amazon, Lyft, Uber, and others to reclassify contractors as employees.
WIRED Q&A;

The Next Silicon Valley Will Be in the US Heartland

Steve Case, founder of AOL, predicts the dominance of tech companies on the coasts will give way to a flourishing of startups from smaller cities.
Eye Bleach

The Joy and Dread of AI Image Generators Without Limits

Artists are free to create fantasies or nightmares with unrestricted image generator Stable Diffusion, but some fear a flood of AI-made horrors.
Personal Attack

Telegram Has a Serious Doxing Problem

The encrypted messaging app is a haven for politically motivated vitriol, but users are increasingly bringing threats to targets’ doorsteps.
Makeover

What Happens to Everything With Queen Elizabeth II’s Image?

From stamps and cash to passports and postboxes, the minting of the United Kingdom’s new royal iconography will take years. 
Mixed Signals

YouTube’s ‘Dislike’ Button Doesn’t Do What You Think

Users try to control the video platform’s algorithm by giving content a thumbs-down, but Mozilla researchers say it’s not so simple.
Plaintext

Neal Stephenson Named the Metaverse. Now, He’s Building It

Plus: Depicting the nerd mindset; the best lettuce; and the future is flooding.
Walk More

Banning Gas Cars Is Good, but It’ll Take More to Save the Planet

People must both drive less and switch to electric vehicles to reduce carbon emissions enough to avoid the worst effects of climate change.
Off-Track

A US Rail Strike Was Averted—but the Crisis Is Far From Over

A preliminary agreement prevented a total shutdown, but many supply chains still face delays and disruption caused by staff shortages.