-
Why Isn’t Hulu Better?
Business models Digital ArticleIt’s chasing Netflix, but its structure has held it back. -
How Netflix Expanded to 190 Countries in 7 Years
Global strategy Digital ArticleThe majority of its revenue now comes from outside the U.S. -
Strategic Intent
Competition Magazine ArticleMost leading global companies started with ambitions that were far bigger than their resources and capabilities. But they created an obsession with winning at all levels of the organization and sustained that obsession for decades. -
The Unexpected Benefits of Sarbanes-Oxley
Financial management Magazine ArticleA few smart companies have stopped complaining about Sarbanes-Oxley, the investor-protection law, and turned it to their advantage—bringing operations under better control while driving down compliance costs. -
How Pixar Fosters Collective Creativity
Leadership & Managing People Magazine ArticleMany people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, couldn't... -
How to Pitch a Brilliant Idea
Communication Magazine ArticleComing up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths... -
Netflix and the Economics of Bundling
Business models Digital ArticleA closer look at the platform’s business model. -
Why Digital Media Require a Strategic Rethink
Sales & Marketing Magazine ArticleMedia companies have traditionally delayed product availability in low-margin channels to maximize revenue in high-margin ones. New research on books,... -
Should You Sell That Product? (HBR Case Study)
Strategy & Execution Magazine ArticleA publisher with a history of aiming at ignored or underserved markets is about to launch a series of micro e-books whose central character, El Diablo,... -
Life's Work: Ken Burns
Leadership & Managing People Magazine ArticleThe noted documentarian on waning attention spans and why business leaders should study history. -
Should You Sell That Product? (Commentary for HBR Case Study)
Strategy & Execution Magazine ArticleA publisher with a history of aiming at ignored or underserved markets is about to launch a series of micro e-books whose central character, El Diablo,... -
Horrible Bosses?
Managing people Digital ArticleIn a comment on our recent blog post on freedom, we were accused of management bashing. That was certainly not our intention, but it does seem to be the intention of many writers these days. Why? Why are bosses so often maligned in the media and our popular culture? A case in point is the […] -
Cathay Pacific Scandal Response Misses Opportunity
Marketing Digital ArticleImagine you’re the CEO of a successful multinational corporation, whose name people know all over the world. Then, imagine that two employees who represent the public face of your company are embroiled in a rather large scandal when a photo of them in a “compromising position” leaks out onto the internet. The timing could barely […] -
Advertisers: Learn to Love the DVR
Sales & Marketing Magazine ArticleTelevision viewers both recall and like fast-forwarded ads-as long as they've seen the commercials at least once at regular speed. -
Listening Begins at Home
Organizational Development Magazine ArticleProcter & Gamble has long been regarded as a major power of the marketing world and a prime training ground for marketers. But in the summer of 2000,... -
Tronc’s Data Delusion
Competitive strategy Digital ArticleAI won’t magically save journalism — or any business. -
Get Your Pitch Noticed by a Major Publisher
Sales & Marketing Digital ArticleA survey reveals what writers really want to see. -
Turning an Industry Inside Out: A Conversation with Robert Redford
Leadership & Managing People Magazine ArticleNo matter how we rail against the status quo, most of us are reluctant to take action in the workplace. Faced with choosing between our values and jobs,... -
Post-Trump, Recalculating the Fame Premium
Branding Digital ArticleHere’s what I think Mr. Donald Trump was thinking when he decided to test the waters for a presidential run: “What’s the worst that can happen? If I don’t win the nomination, at least I’ll be more famous. There’s no downside.” But now he knows: Things can go badly wrong. He can bring humiliation down […] -
The Inevitable Disruption of Television
Innovation & Entrepreneurship Digital ArticleCable's customers are some of America's least-satisfied, and are ready to run.
-
Reinventing Best Buy
Strategy & Execution Case Study8.95On March 1, 2017, Best Buy Company, Inc., North America's largest retailer of consumer electronics and appliances, announced a third year of comparable-store... -
Apple Inc. in 2015
Strategy & Execution Case Study8.95At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple... -
Brightcove, Inc. in 2007
Strategy & Execution Case Study8.95Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its... -
The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?
Strategy & Execution Case Study8.95Exploring an acquisition as a way to maintain an innovative partnership. -
Netflix in 2011
Strategy & Execution Case Study8.95Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model.... -
Apple Inc.
Strategy & Execution Case Study8.95CEO Tim Cook confronts multiple issues that each relate to identifying a source of longer-term growth at Apple, as it becomes increasingly dependent on... -
Tencent
Strategy & Execution Case Study8.95Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider... -
The Walt Disney Company
Leadership & Managing People Case Study8.95With 195,000 employees, operations in 45 countries, and $55 billion in annual revenues, Disney is the largest media and entertainment company in the world.... -
Netflix, Inc.
Strategy & Execution Case Study8.95IN less than two decades, Netflix has grown from a DVD-by-mail service into a $55-billion-dollar global company. Along the way, it disrupted established... -
Hamptonshire Express
Technology & Operations Case Study8.95Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for... -
The Fashion Channel
Sales & Marketing Case Study8.95The new Senior Vice President of Marketing for The Fashion Channel (TFC), a cable television network dedicated to round-the-clock, fashion-oriented programming,... -
Facebook Fake News in the Post-Truth World
Strategy & Execution Case Study8.95In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the... -
The New York Times Paywall
Sales & Marketing Case Study8.95On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded... -
Jason Blum's Blumhouse Productions
Sales & Marketing Case Study8.95In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster... -
Hulu: Redefining the Way People Experience TV
Leadership & Managing People Case Study8.95In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service... -
Taran Swan at Nickelodeon Latin America (A)
Leadership & Managing People Case Study8.95Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home... -
Airbnb
Innovation & Entrepreneurship Case Study8.95Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across... -
Alibaba Group: Fostering an E-commerce Ecosystem
Global Business Case Study8.95In 2014, Alibaba Group (Alibaba), the largest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce... -
Amazon.com: Supply Chain Management
Technology & Operations Case Study8.95By early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world's most valuable companies and the largest online retailer in the world, had grown... -
Amazon in 2019
Sales & Marketing Case Study8.95Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By...












