HBO sends fans on a global scavenger hunt for 6 Iron Thrones

When it comes to marketing the final season of Game of Thrones, HBO has largely shied away from showing any actual footage from the show. It’s only opted for a single trailer and a handful of clips over revealing anything more than the two plot points it already has, and like Avengers: Endgame, there’s a larger focus on what’s led to this moment.
For HBO, that’s also come with the arrival of its For the Thronecampaign, which asks fans “How far will you go” for the Iron Throne, and over several weeks, it’s rolled out in stages. First, HBO had fans recreate iconic show props. Then it launched a large-scale blood drive in a partnership with the American Red Cross and asked fans to literally bleed for the throne, a rollout that didn’t come without its own set of controversies.
Now, it’s sending fans on a quest around the world to find one of six thrones with a countdown attached to it that will end around April 2 at 11:59pm ET. To date, two of the six Iron Thrones have been revealed, and each release includes three hour-long videos that show the throne at dawn, daytime, and dusk.




















