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Here are the most interesting Snapchat statistics and facts available including number of users, demographics, revenue totals and more. I hope you find this helpful and informative.
Snapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. It was launched in 2011 by former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown as an iOS app originally named Picaboo, but later changed to Snapchat. The premise of the app was always simple- users can take a selfie and make it available for a limited time to the other users they share it with.
Fast forward a few years and what started out as a somewhat obscure mobile network, has gone mainstream in a big way quickly hitting the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013, and eventually becoming a publicly traded company called Snap Inc.
Snapchat now stands as a real player in the digital space with well over a hundred million active users, a growing advertising platform and a number of side ventures including producing wearables.
So how far have they come?
Snapchat Facts
- Snapchat website: www.snapchat.com
- Snap Headquarters: Pacific Palisades, CA
- Snapchat App: iOS | Android
- Snapchat Release Date: September 2011
- Snapchat Founders: Evan Spiegel, Bobby Murphy and Reggie Brown
- What is Snapchat?
- Experience a unique way to share life with friends. Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They’ll view it, laugh, and then the snap disappears from the screen – unless your friend takes a screenshot! The image might be a little grainy, and you may not look your best, but that’s the point. It’s about the moment, a connection between friends, and not just a pretty picture.
- What are Snapchat Stories?
- A Story is a collection of Snaps that play in the order they were taken. You and your friends’ Stories cover the last 24 hours, so you can see the day unfold. (source)
- What is a Snapchat Trophy?
- Trophies help mark special achievements you’ve earned by using Snapchat in special ways. You can earn them by earning a certain Score, using certain Filters, sending creative Snaps, and more! (source)
Snapchat History
- 2011 – Snapchat launches
- 2012 – Snapchat launches on Android; video sharing launches
- 2013 – Snapchat Stories launch
- 2014 – Text chat and video calling features are added; advertising features launch
- 2015 – Discover launches
- 2016 – Snapchat acquires Bitstrips; stickers are added; Memories launches; Company name is changed to Snap Inc;
- 2017 – Snapchat goes public; Snap Map launches
Snapchat Statistics
How many people use Snapchat?
186 million Snapchat daily active users
Last updated 10/25/18
How many Snapchat users (monthly)?
301 million monthly active users
Last updated 11/23/16
How many people use Snapchat Lenses?
Last updated 7/10/18
Number of times Lens filters from the Lens Studio have been seen:
Last updated 8/7/18
Average number of Snaps per day:
Last updated 11/29/17
How many days for a Snapchat Streak?
2 users have to snap each other within 24 hours for more than 3 consecutive days
Longest Snapchat streak ever: The longest Snap streak to date is:
Last updated 1/12/17
Number of Snapchat daily active users in the North America:
Last updated 8/11/17
Percentage of Snapchat daily active users that are in North America:
43%
Last updated 8/11/17
Number of Snapchat daily active users in the Europe:
Last updated 8/11/17
Percentage of Snapchat daily active users that are in Europe:
33%
Last updated 8/11/17
Percentage of Snapchat daily users that contribute content:
Last updated 2/2/17
Percentage of U.S. millennials that use Snapchat daily:
Last updated 8/10/17
Percentage of Snapchat users that use it because their content disappears:
Last updated 4/15/16
Percentage of Snapchat users that use it because their parents don’t use it:
Last updated 4/15/16
Average amount of in-app time spent daily per Snapchat user:
Last updated 6/19/18
Average number of times per day Snapchat daily users visit the app:
Last updated 2/2/17
Number of Snapchat stories that have been shared publicly:
Last updated 3/31/17
Percentage of US teens that consider Snapchat their most important social network:
Last updated 10/14/17
Average number of daily active Snapchat users that post to their stories every day:
Last updated 2/2/17
Number of pairs of Spectacles that Snap has sold all time:
Last updated 10/4/17
How many employees work for Snapchat?
Last updated 12/31/16
Percentage of US teens (13-18) that use Snapchat:
Last updated 12/18/17
Snapchat average revenue per user:
Last updated 8/7/18
Snap revenue for 2017:
Amount that Snapchat paid to its publishing partners in 2017:
Purchase the full Snapchat Report here
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