Time To Get Into The Game of Esports Advertising
 The global esports frenzy is just getting started but with a laundry list of big players, moving parts, and preferential platforms to consider, esports can be pretty confusing to understand and even more complicated to get into. To guide advertisers through the complexity of the esports ecosystem, we’ve outlined the main players and digital platforms shaping the esports economy as well as shared some key audience insights into esports’ 380 million+ fans. By downloading PMG’s white paper, The Emergence of Esports and the Advertising Opportunities within the Ecosystem, you’ll learn how your brand can capitalize on the current esports advertising opportunities.
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Bridge the Gap between TV and Digital
 Bridge the Gap between TV and Digital Read our whitepaper to learn: - How Cast can help you connect new digital media to traditional TV ads in your campaigns
- Why increasing the connectivity of your channels will lead to a virtuous cycle of value
- How an American department store reached their audience with connected TV and digital ads
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Here's How To Be Your Own Netflix
 Netflix will spend $8 billion on content this year… but that’s not what sets them apart in the content arms race. Their secret weapon is a connected supply chain that lets them create content faster, target local and niche markets, understand who engages with what shows, and eliminate the day-to-day hangups that slow down so many others. The Timeshas just published “How Content Producers Can Be Their Own Netflix,” our contribution to Raconteur’s Future of Media and Entertainmentreport.
Read it and see how Netflix keeps beating the competition.
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Relevance is Everything: Personalizing Ads Based on Location and Purchase Behavior Can Boost ROAS 4X
 According to eMarketer, over half of U.S. companies use some form of multi-channel attribution to measure campaigns, but only 8 percent of client-side marketers have combined customer data from multiple databases. The pressure on marketers to justify their marketing spend is increasing, and attribution modeling is becoming a higher priority. Unfortunately, current attribution models aren’t able to provide a full view of the online and offline purchase journey. This white paper from IRI explores the various types of attribution models available in the market and demonstrates why a hybrid cross-channel multi-touch attribution model is the ideal approach for today’s CPG marketers.
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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012
