Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Publicis reported revenue below expectations and said it was “difficult to predict” its performance for the rest of 2017, heightening investor worries over some of the ad industry’s biggest firms.
A new Nielsen service enables media subscribers to see how many people watched their shows—and their rivals’ shows—on Netflix.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
NBCUniversal and Snap are teaming up to produce content for Snapchat, in an effort to stake a claim in a market where media companies and cash-flush tech firms are vying to create original shows.
Scientologists are emailing advertisers and demanding they boycott the A&E show “Leah Remini: Scientology and the Aftermath,” claiming that the documentary series is inciting threats and acts of violence against members of the church. 75
Vox Media has launched a new branded content division that will create its signature wonky ‘explainer’ videos for advertisers.
Advertisers who purchased spots on Amazon’s NFL telecasts are sizing up the platform’s potential, and determining how best to exploit it.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
The failure of the U.S. men’s soccer team to qualify for the 2018 World Cup creates a major headache for 21st Century Fox, which faces the prospect of smaller TV audiences and diminished advertiser interest. 52
Coach Inc. is becoming Tapestry Inc., in an effort to reflect the multiple brands, including Kate Spade, now under its umbrella.
With funding from Goldman Sachs and Google’s parent, the Chicago-based firm reported a $5.5 billion valuation. The company says it is reviewing allegations against employees and has strengthened policies. 134
This age bracket, bigger than any other, is pushing companies to revamp marketing and products to meet its needs. That includes a lot of education about the basics, such as how to use a tape measure. “You have to start somewhere,” says a Home Depot executive. 444
The 1982 sci-fi movie classic is back with a splashy sequel, but Atari, Pan Am, RCA and other companies featured in the original later had a tough time in the real world. ‘Curses are meant to be broken.’
The company, known for its mix of technology and pop-culture stories, is exploring selling itself to an investor and has had extensive discussions with a German TV broadcaster, people familiar with the matter said.
The editor of the website formerly known as the Huffington Post, which has faced stagnant traffic, is trying to promote a redefined mission with a “Listen to America” bus tour. 82
Continuous snacking and a growing appetite for spicy food are boosting sales of breath fresheners; candy companies devise ways to encourage sharing.
Many companies are increasing spending on internal marketing capabilities, such as marketing analytics and digital marketing specializations, according to the latest CMO Survey, sponsored by Duke University, Deloitte LLP, and the American Marketing Association. As they evaluate which skillsets to bring in-house and which to outsource, marketers can consider several strategic areas.
The number of apps produced by pharmaceutical companies has more than tripled since 2013, although the year-over-year growth in pharma app downloads by consumers during this period has slowed considerably. Before developing a new app or upgrading an existing app, pharma CMOs can consider three key questions.
As consumers make more purchases via websites, mobile apps, and digital wallets, competition is heating up among many payment providers to secure the top-of-wallet position. Card issuers and retailers that consider consumer preferences for default payment types and develop strategies to enhance the customer experience will likely have an advantage.
Companies across all industries may be at high risk of losing top digital talent if they don’t provide meaningful digital learning opportunities. Employees ranging from senior executives to sales staff who aren’t satisfied with digital opportunities are significantly more likely to seek greener pastures within the next year than those who are happy with the opportunities, according to the 2017 MIT Sloan Management Review and Deloitte Digital study of technology and business.
In most organizations, the CMO is the unrivaled customer champion. Today’s top marketers use digital, data, and analytics to generate rich insights, deliver relevant experiences in real time, and reorganize the business around customers. But building more effective, customer-centered marketing organizations requires CMOs to adopt a digital mindset and rethink workflow, says Alicia Hatch, CMO of Deloitte Digital.
Digital now influences more than half of in-store grocery sales, yet only one-third of consumers surveyed say digital makes grocery shopping easier, according to a new study from Deloitte Consulting LLP. Consumer products companies can help improve the grocery experience by transforming their operations and developing omnichannel experiences for customers.
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