Yogurt-maker Dannon Co. was shocked and disheartened by the comments by Cam Newton and has ended its ad deal with the athlete.
The U.S. beef industry is resurrecting its 25-year-old tagline, “Beef. It’s What’s for Dinner,” for a social-media campaign aimed at millennials.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
After more than three years as the marketing czar of Airbnb, Jonathan Mildenhall is departing the home-rental company where he was known for promoting diversity in advertising and guiding the brand through the controversies that came with its rapid growth.
At an event in Chicago, the web giant rolled out new tools for publishers, including plans to let readers subscribe to publications with a single click.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Altria and British American Tobacco are set to begin running court-mandated TV and newspaper ads with messages about how deadly smoking is and how addictive cigarettes are.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Facebook, on the defensive as it hands over data on Russian-backed ads on its platform, said it plans to add 1,000 new workers to review ads even though it will count mostly on users to flag questionable ads.
Publishers and marketers are concerned by “domain spoofing,” with which bad actors pretend the digital ad space they are selling is on websites it isn’t.
The owner of titles such as Vanity Fair and Vogue promoted Pamela Drucker Mann to the role, as Jim Norton, who joined last October, leaves the company.
The 1982 sci-fi movie classic is back with a splashy sequel, but Atari, Pan Am, RCA and other companies featured in the original later had a tough time in the real world. ‘Curses are meant to be broken.’
The company, known for its mix of technology and pop-culture stories, is exploring selling itself to an investor and has had extensive discussions with a German TV broadcaster, people familiar with the matter said.
The editor of the website formerly known as the Huffington Post, which has faced stagnant traffic, is trying to promote a redefined mission with a “Listen to America” bus tour. 82
Continuous snacking and a growing appetite for spicy food are boosting sales of breath fresheners; candy companies devise ways to encourage sharing.
Fewer commercials and better prime-time match-ups are key to the league’s efforts to reverse declining ratings. 374
Google is set to outline to the EU’s antitrust authority how it plans to implement the order to stop illegally favoring its own comparison-shopping service in search results.
In most organizations, the CMO is the unrivaled customer champion. Today’s top marketers use digital, data, and analytics to generate rich insights, deliver relevant experiences in real time, and reorganize the business around customers. But building more effective, customer-centered marketing organizations requires CMOs to adopt a digital mindset and rethink workflow, says Alicia Hatch, CMO of Deloitte Digital.
Digital now influences more than half of in-store grocery sales, yet only one-third of consumers surveyed say digital makes grocery shopping easier, according to a new study from Deloitte Consulting LLP. Consumer products companies can help improve the grocery experience by transforming their operations and developing omnichannel experiences for customers.
Many companies are shifting from traditional sales models to flexible consumption, enabling customers to consume products and services based on their needs. While there are many benefits to moving to an as-a-service business model, companies adopting the approach may need several new capabilities in billing, customer management, pricing, and customer usage analytics.
Companies including American Express, REI, TOMS shoes, and Unilever have created initiatives that go beyond marketing campaigns to promote social causes, spur action, and unify people around a common cause. These successful brand movements—and others—share several common attributes, from providing purpose beyond the brand to driving behavioral change.
Too often, consumers get stuck while making a choice—leaving shopping carts abandoned or important investment decisions unresolved. Marketers can leverage behavioral design principles to help consumers overcome “analysis paralysis” and commit to taking action.
Engaged and motivated employees can give restaurant brands an edge in today’s competitive marketplace. By focusing on employee engagement programs—and five strategies in particular—restaurants can create a motivated workforce of brand ambassadors who take ownership of the customer experience.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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