2015 Winners

Digital Marketing

Best Real-Time Marketing
Black Cats, Colenso BBDO and Samsung

Best Public Service Announcement
Love Has No Labels, The Ad Council and R/GA

Most Innovative Use of Traditional Digital Marketing
Gamer Masterpiece, BBH New York and Sony PlayStation

Best Content Marketing
Celibacy Challenge, Saatchi & Saatchi New York and GLAAD

Best Social Media Campaign
Run With It, Rothco and Heineken

Best Global Campaign
Spotify Year in Music, Razorfish New York and Spotify

Best Use of Mobile
PEDIGREE Found, Colenso BBDO and PEDIGREE

Video and Multimedia

Best Use of Short-form Video
#HyperMade, BBDO New York and Lowe's

Best Use of Long-form Video
Love Has No Labels, Ad Council and R/GA

Best Use of YouTube
#WatchMeDanceOn, DanceOn and Silento Watch Me (Whip / Nae Nae)

Best Use of Branded Video within Facebook
Silent Facebook Ads, CP+B and Hotels.com

Best Use of Live Streaming
IBM Sessions, Ogilvy New York and IBM

Best Use of Vine
#AllNaturalTag, Target

Best Use of Snapchat
Call of Duty: Hack in Black, Edelman & AKQA and Call of Duty

Social Media

Best Use of Twitter
Emoji Ordering, CP+B and Domino's

Best Use of Facebook
Be Sure it's Secure, Havas Worldwide Chicago and Hefty

Best Use of Instagram
Build a GLA on Instagram, Razorfish New York and Mercedes-Benz USA

Best Use of Tumblr
The Order, BBH New York and Playstation

Best Use of Pinterest
Pin a Meal. Give a Meal., Exponent PR and Land O'Lakes

Public Relations

Best PR Digital Campaign
The Ebola Fighters, Publicis North America and Doctors of the World

Best PR Launch
Self-Destructing Book, Mother New York, AGW Group and James Patterson

Overall Awards

Digital Marketing Innovator of the Year - Individual
Linda Boff, Chief Marketing Officer, GE

Digital Marketing Innovator of the Year - Brand
Target

Digital Marketing Innovator of the Year - Agency
CP+B

Best in Show
Love Has No Labels, Ad Council and R/GA

View all finalists