Even before the Internet had dial-up—when business was run on a sundial—business has always been expanding. While the procedures have evolved, the practice remains. If you have something to sell with the skill to connect with the needs of others, you’re already off to a great start regardless of if you’re selling Phone Service or a boxed set of too many Power Ranger DVDs for someone to live with .So before you shout “IT’S MORPHIN’ TIME!” here are some marketing tips to get you more organic traffic
Your website attracts visitors the same way a brick and mortar store.
Whether someone clicks your page via Google listings or curiosity give them a reason to stick around. Shop your own store. Check your website design and development, not just graphics, but titles/descriptions, written contents and action buttons (the “Read More” “Order Now” areas) as well. To measure customer interaction, check the time of duration and the bounce rate of your site.
Create Infographics and Share Them Through Pinterest, Manta, Slideshare, etc.
Artistic yet accessible, an infographic is the sign of the times. It gives you presentation without having to load ambitious applications or iPhone-unfriendly Flash Players. Visuals with your message will not only gauge interest, but with Pinterest and Facebook everyone is so quick to share that your infographic could spread like a Californian wildfire.
Whether you’re detailing SEO, website design, or talking about a giant octopus, If you’ve got a picture to paint, then you have something to be shared. This is an excellent example of an infographic.
Utilize a lead provider. Even SEO Companies do it.
SEO Companies generate leads. Plan and simple. You might be surprised to learn that even SEO Companies also use lead providers such as buyseoleads.com to cut corners in acquiring their own customers. You could always do that for your business provided you have a specialist in your Niche provided you could find a reputable one. Check the SERPs with your business and the key phrase such as “construction leads” or “florist leads”. You will be pretty surprised that there is an entire ecosystem around selling leads for your business. Be careful though, the reputation for lead brokers is shoddy at best. If an SEO Company uses these tactics, that should be a good enough indicator that you should be too.
Build Links Yourself!
Save some dough, try using these same tactics to build links, establish domain authority and generate traffic/leads.LinkedIn is not just social media: it’s one of the finest weapons in link authority. A LinkedIn page for yourself with a link to your business can shoot your name up in the search rankings by providing a powerful PR9 link. You may also consider a small business page on Manta.com or using your site as a citation/reference on Wikipedia among other actions for even more link juice.
Optimizing Other Media.
Youtube is another example of a high PR 9 page and it’s very easy to setup. Open an account with Youtube and add your business link there. That establishes some pretty high authority with Google and it will be represented on your website with higher search rankings. With tags, shares and relevance your video can build your name as can a website. That’s what Web 2.0 is about.
