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The Next Big Shift: From Customer-Facing to Customer-Embracing
A while back, businesses of all kinds were looking for IT tools that would make their sales teams more productive. For a while, the killer stack was the DayTimer, which let sales folks keep all their paper-and-pen junk in one 20-pound case. Cell phones were another step in the right direction, but still terribly limited. Then notebook computers, which let sales pros have an automated contact list, and then some PowerPoint decks, and then some e-mail. Somewhere in this phase, applications geared to the on-the-go salesperson were seen as the be-all, and the three-letter acronym of SFA Read More
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Powerful editorial brands. High value audiences. One way to engage!
The InformationWeek Business Technology Network is a powerful network of leading brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal decisions for their businesses – from defining and framing business technology objectives to the evaluation and recommendation of solutions. Read More
Featured Research: Social Media
Part of the Tech Marketing::Best Practices Research Series
Using Social Media Platforms To Engage with Professional Business Technology Buyers
Social networking, in the age of the Internet, takes on many formats from instant messaging, “bookmarks” and “forwarding to a friend” to participating in online communities, user groups/forums and social networking sites. IT buyers want peer advice on difficult technology questions – and social media is becoming more of a viable solution. However, not all social media is created equal; some are better at others depending on the task at hand.
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Congratulations To Mojo Sweepstakes Winner!
Congratulations To Mojo Sweepstakes Winner!
Glenda Wood, a marketing manager at Microsoft, will be recharging her mojo at a Marriott of her choice! Way to go, Glenda!
And Glenda knows, CreateYourNextCustomer.com is the one resource you need to design and implement integrated marketing campaigns that reach the right audience, at the right time. BtoB Who’s Who Names UBM Executives
- David Levin CEO, United Business Media
- Tony Uphoff CEO, TechWeb, a division of United Business Media
- Paul Miller CEO, TechInsights, a division of United Business Media
- Robert Faletra CEO, Everything Channel, a division of United Business Media
InformationWeek Business Technology Network - 2009 Virtual Event Calendar
Just Launched: New Ad Portal
The Power of Custom Video
Why video? Two thirds (68%) of InformationWeek Business Technology Network visitors view online content/programming to obtain information for their job. Even more tune in to video content for both work and personal reasons and just about everyone has seen a video advertisement (92%).*
And now you can use the expertise of TechWeb TV and the InformationWeek Business Technology Network to create your own custom video.
Here is an example:
TechWeb TV not only produces video for editorial programming for the InformationWeek Business Technology Network, but now can produce high-quality custom video to get your message out to the right audience.
Video effectively blends today’s professional and personal reality Read More
