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The InformationWeek Business Technology Network is a powerful network of leading brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal decisions for their businesses – from defining and framing business technology objectives to the evaluation and recommendation of solutions. Read MorePoll
Loading ...New Research: Emerging Media Applications
Understanding Emerging Media Usage, Consumption and Marketing Best Practices
Check out our latest research study focused on key user 
trends in emerging media. This comprehensive report includes in-depth data on usage and consumption among business technology audiences and provides marketers with best practices for leveraging blogs, video, rss and social networks to engage and activate business technology decision makers. Read More
Blog
The Impact of the Economy on IT and Tech Marketing – Part 2
Last week, I shared what we had learned about the Economic Outlook and its impact on IT spending and your marketing plans. So what should you be doing as a marketing pro? Especially before your CEO or CMO comes and asks for a 12% reduction and starts mucking up your well-thought out plan. If that has already happened, well time to re-think your go-to-market approach. Read More
The Impact of the Economy on IT and Tech Marketing – Part 1
A big topic happening in conference rooms and hallways everywhere is the impact of the shifting economy – on IT spending and therefore on marketing. So, should I change marketing tactics during turbulent/shifting global and US economy? Unquestionably Yes! Your IT prospects and customers are doing it, so should you. Read More
Content in the Nucleus of Your Demand Gen Strategy
If you are a marketing professional in the business technology category, there is no doubt in my mind that you have been forced to learn the best practices for capturing leads to fill your sales channel. And if you have not, well, then I would recommend you start doctoring up your resume for a new gig and post it, because odds are the demands of your profession are passing you by, and you’ll probably get canned. But I digress, the point of this blog is to lay down some of the thinking that is in fact working to capture high quality leads—the trick, my friends, is having powerful content. Read More
Latest News
TechWeb’s InformationWeek Unveils the Top 10 Most Innovative Companies on the Coveted 2008 InformationWeek 500
The nation’s most innovative users of technology honored at the InformationWeek 500 Conference and Gala Read More
InformationWeek Business Technology Network: Virtual Event Calendar
InformationWeek Business Technology Network just announced the 2008 Q4 Virtual Event calendar. Read More
The 2008 InformationWeek 500 Conference Celebrates Technology Innovation with Dynamic Sessions that Define Tomorrow’s CIO
Highly Respected and Unconventional CIOs Discuss the Evolution of their Roles, Critical Attributes and How to Lead Global Organizations at Business Technology’s Most Prestigious Event Read More
Tech Marketing Smarts
Display Advertising - Does Contextual Relevancy Make a Difference?
There is a new study pertaining to B2B ad awareness and purchase intent, that was conducted by Enquiro. With many options open to advertisers, relevance becomes a key factor in peformance and ultimatley effectiveness of the campaign. The study finds: Read More
IT Terms - Defined!
Need to find out what the buzz word of the moment means? We have a couple options that will help you keep up with this rapidly changing industry.
TechEncyclopedia: More than 20,000 IT Terms, brought to by the Information Business Technology Network.
Geek-Speak Glossary: A Manager's Guide to IT Terminology, by Global Knowledge is available for download from the TechWeb Digital Library.
Media Trends In The Age Of Convergence
What Happens Next and How You Should Prepare
Tony Uphoff, CEO of TechWeb, recently presented Media Trends in the Age of Convergence at Inverge 2008 - The Interactive Convergence Conferencein Portland Oregon. Download his presentation Read More
Webcast: New & Emerging Media Best Practices
Blogs, RSS, video, podcasts and social networking are starting to become common place in B2B but the challenge is knowing how and when to use them to give your company that leading edge and how to use them in the right way to increase customer loyalty and therefore increase company ROI. Read More
