Advertising on YouTube Kids

Media that is sensitive to show to users under the age of 13 are prohibited. Examples include advertisements for films rated higher than ‘PG’ by the MPAA and television shows rated higher than 'G' by TV Parental Guidelines.

Products related to external personal care, fitness, exercise, weight-loss, diet and nutrition are prohibited.

Paid Ads for dating sites, family counseling, and marital or divorce services are prohibited.

Products related to consumable food and drinks are prohibited, regardless of nutrition content.

Products that are regulated or illegal to advertise to children, including Prohibited Content and Restricted Content are prohibited. This also includes products that may pose safety risks for children.

Platforms and services related to virtual communities in which members interact primarily on the internet are prohibited.

Political Paid Ads of any kind are prohibited, including information about political candidates or their policy positions, political parties, fundraising or political action committees or their agendas.

Religious Paid Ads of any kind are prohibited.

Electronic video games (and related accessories) that may be played on a video game console, the computer, or another electronic device such as a cell phone or tablet are prohibited if the industry rating of the game would not be suitable for audiences 12 years or under. For example, up to and including ESRB E10+, PEGI 7, or any equivalent local industry rating according to IARC, are allowed. Apps or web content with interactive educational content such as puzzles, worksheets, math problems, language learning exercises are allowed.

Sexual and mature content that is intended for adult audiences and not suitable for users under the age of 13.

Paid Ads need to be clearly branded by the advertiser and/or product marketed in the video. The Paid Ad needs to be distinctive to the user that this is an ad, and not general YouTube content.

Contests or sweepstakes promotions, even if free of charge to enter.

Content that is dangerous and inappropriate for users under the age of 13 or that generally requires adult supervision.

Promotions or content that incites children to purchase a product or service or to urge parents or others to buy the item.

• Paid Ads cannot be misleading to children and make any deceptive and/or unsubstantiated claims. All claims and assertions need to be substantiated within the video itself.
• Paid Ads cannot imply that the product will improve your social status.
• Paid Ads cannot include features or call-to-actions that don’t work or where the desired action can’t be completed.

Violent and graphic content that is intended for adult audiences and not suitable for users under the age of 13.