PhonePe reposted this
A payment. A habit. A signal. Second quarter of 2026 gave us a glimpse into how India is putting recurring financial behaviour on autopilot. ₹1,665.79 crore - OTT subscription payments ₹11,785.74 crore - Mutual Fund SIP payments These aren’t just transaction values. They are signals of changing consumer behaviour , showing where people are choosing convenience, continuity and automation in their everyday financial lives. PhonePe Pulse Pro helps businesses uncover these signals at scale, bringing granular insights into categories, behaviours and trends that can inform smarter decisions. Because understanding India’s consumers isn’t just about knowing what they paid for. It’s about understanding the habits behind the payment. #PhonePePulsePro #MarketIntelligence #ConsumerInsights