Articles de Anders
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Anders Hjorth a partagé ceci"Extinction-level events for the Retail Media Planet? Agentic Commerce, Amazon Ads, Social Commerce." Thanks for setting the scene at "Retail Media Dagen" in Copenhagen, today Peter Loell. It felt like a great introduction to my topic of the day: "Will Agentic Commerce cause Doom or Boom for Retail Media?" (ask me if you want the conclusion 😄) The Danish market for Retail Media has evolved massively the past couple of years and has a set of unique characteristics: - Amazon Ads/marketplace is not in the market - Several adtechs were born there (Adform, Kevel/Nexta) - Small size <6 million - In the "trilemma" (Anders Spicker) of retail media with 3 stakeholders: retailers, advertisers and agencies, there is a strong engagement from advertisers, massively represented at the event Great presentations also from Thomas Kragh, Peter Loell, Nataliya Chichkova, Claus Winter Olsen, Kristian Krohn Djurhuus, Fiona Hoolahan, Claire Mulhall, Tom Bang and more 😀 #retailmedia #agenticcommerce
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Anders Hjorth a partagé ceciL'Oreal's Retail Media Manifesto 🛒 1P driven 🛒 Transparent 🛒 Performance-lead 🛒 Self-service 🛒 Sales-attributed Great presentation from Nataliya Chichkova at the Copenhagen Retail Media Day. Thomas Kragh, Michael Laursen, Claus Østerby, Tom Bang, Frederik Eisig, Kathrine Rønhof Karstensen #retailmedia
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Anders Hjorth a partagé ceciAre you ready for "voice commerce"? 50% of users are, and 74% already used voice in the purchase journey When researching Agentic Commerce, I ran into an old acquaintance, Alexa+. The smartspeaker has now been wired up with agentic capabilities and direct check-out on your Amazon account. It can take instructions to monitor the price for a product and buy when it hits a threshold. A bit like a stock trader. Compared to other shopping agents, Alexa+ appears at the most advanced (autonomous) end of agentic commerce, so I started wondering if "voice commerce" is a thing, as in theory, it has a couple of advantages: It is CONVERSATIONALIST, it is AGENTIC, it is CONVENIENT. But theory is one thing, user behaviour is something else, so I researched some more and found the following (aggregated by Capital One Shopping end 2025): 49.6% of U.S. consumers use voice search for shopping. 62% of smart speaker users plan to make a purchase using their device’s voice-enabled shopping in the next month. 74% of consumers using voice-based artificial intelligence (AI) have completed some part of the retail buying process with a conversational voice assistant. 50% USE VOICE SEARCH IN THE PURCHASE JOURNEY 74% HAVE USED VOICE-TO-AI AS PART OF THE PURCHASE JOURNEY It looks to me like a real shift although I have never bought anything by voice myself 🧐 If you bought something via voice already (Fast food Drive-Ins don't count) ❓ I want to hear some stories.... #agenticcommerce #voicecommerce #retailmedia PS: the trend might actually be much broader than just commerce: 🔊 VIBE CODING: developers can speak coding prompts 4 times faster than they type 🎤 VOICE SEARCH: already up to 50% of searches 🎙 BUSINESS USE: >80% of businesses have some sort of voice interface in their processes
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Anders Hjorth a publié ceci"Agents are going to decide what we buy": Agentic Commerce Myth # 1. There is a lot of noise around AI agents, what they can do (not so much about what they can't do), how they are going to change the shopper journey... which they are. But what I also hear a lot is that "agents are already deciding what people buy". That is WRONG. Agents do a lot of things in the user journey, but the one thing they don't do is DECIDE. Over the past weeks, I looked at around 60 shopping agent initiatives in 5 categories: Brand Agents, Retailer Agents, Agent Storefronts on ChatGPT, Stand-alone agents, Amazon agents. For each agent, I looked at the level of delegation in each of the 4 stages of the agentic purchase journey: LEVEL OF AUTONOMY AT EACH STAGE OF AGENTIC PURCHASING 👉 Discovery & Research: 75% Autonomy: users will happily delegate research to save time. 👉 Recommendation: 95% Autonomy: AI agents excel at recommending products 👉 Decision: 3% Autonomy: agents don't decide, they execute 👉 Check-out: 50% Autonomy, and often optional. Trust barriers are strong here. These are early days of agentic commerce, of course, but the 2 examples of "agents buy for us" are: 1) B2B agentic commerce platform Pactum aimed at a predefined and structured buy. 2) Alexa+ allowing you to monitor pricing and have it buy a product autonomously when it hits a target price. In both of these cases, the user decision was preconfigured. This means that we have no settings where a user delegates shopping to an agent. It will probably occur in areas of commodity buys that you can already subscribe to on Amazon, but it is very unlikely to happen in any emotional setting that we normally associate with shopping. BRANDS NEED TO SPEAK AGENTIC AND REDEFINE INFLUENCE I am not saying that brands and retailers don't urgently need to start to "speak agentic". What I am saying is that the importance of brand is not going away, but the places where you influence are changing. Things like retail media will not be replaced by agentic commerce, because retail media is about influencing the user. What does change is the structure of the user journey and the places where you can influence. #agenticcommerce #retailmedia
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Anders Hjorth a partagé ceciAgentic Commerce will take off when these planets align: Audience, UX, Data depth, AI quality, Native check-out & Protocol. Shopping Agents have not found their final form yet. The winning outcome will be something convenient, trustworthy and safe, but the question remains how you achieve that? Successful agentic commerce will emerge when it can live up to the following criteria in the 4 stages outlined below. Each depends on different factors and uniting them is really hard. DISCOVERY & RESEARCH NEEDS VOLUME AND SUPERIOR UX Agentic commerce can only be successful if it plugs into a vast audience volumes and provides a compelling user experience. Examples of success in this area are Amazon's Rufus, ChatGPT storefronts and the WhatsApp-based Lu from Magalu in Brazil. RECOMMENDATIONS NEED TO FUEL ON DEEP INSIGHTS When the recommendations are based on deep insights into user preference and deep knowledge of product characteristics, they provide the basis for persuasion. This may be a key differentiation point. #retailmedia may be a key driver in this space. DECISIONS WILL BE MADE ON THE BASIS OF EXCELLENT AI OUTPUT The right AI used on the right data, will predict user decisions. It is not about the size of your model... or is it? THE CHECK OUT TRUST BARRIERS WILL BE PASSED BY NATIVE INTEGRATIONS There has been a lot of attention on the check-out by payment providers and integrators. The "Instant Checkout" U-turn from OpenAI did not pass the trust barriers. An interesting new-comer is VISA Unified Payment, but this space is crowded. Thanks for all the interesting exchanges with Joe Monastiero, Nate Pegram, Lauren Livak Gilbert, Roger Dunn, Josh Clarkson, Jim Cook, Max Ardigo' that nurtured this analysis. I know it doesn't mean that you agree, so contrary opinions and more insights welcome #agenticcommerce
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Anders Hjorth a partagé ceciIt's DAY 1 for Agentic Commerce: Rufus, Buy for Me & Alexa+, 3 breeds of Agents from Amazon While Shopping Agents are popping up on ChatGPT, on Brand and Retailer sites and apps, and even as Stand-Alone solutions, Amazon has launched at least 3 integrated agentic solutions, and is barring agent entry to its platforms. We all imagine what the future of agentic shopping will be: Agents taking care of our shopping, removing the hassle, making it more convenient and maybe even fun, well, we still don't know what *material form* Agentic Commerce will have. Amazon is very pragmatic about this, launching different agentic commerce initiative to learn from the experience and find what sticks. Stand-Alone agents need to build the full user journey across Discovery, Recommendation, Decision and Checkout, but Amazon already has that, and just need to inject agentic AI. And where external agents are eager to plug into Amazon platform capabilities, Amazon is raising its walls against intruders, as we saw in the case of Perplexity which was using its Comet shopping agent to buy on Amazon and was blocked. Let's have a look at the three agentic commerce solutions individually. 🐶 RUFUS, the sales assistant Rufus is an extra layer of AI-driven recommendation inside the Amazon platforms. It plugs into (deep) user data and into broad user behaviour to assistant the user on product research and evaluation. It is said to have generated significant amounts of revenue, but as always, it is hard to tell whether "the user would have bought anyway?" https://lnkd.in/ekd6Zj4w 🤖 BUY FOR ME, the picking agent Buy for me is a really cheeky initiative from Amazon as it extends the product catalogue beyond the marketplace to merchants own website (without asking them). If you can't find it on Amazon, Amazon can find it for you and sell it to you over Amazon. It benefits from the trust factor and established check-out from the platform. https://lnkd.in/e9tRTzHQ 🔉 ALEXA+, the voice agent We don't always think about it as agentic commerce, but Alexa+ is one of the most advanced and autonomous Shopping agents in the market. It can take a voice command and go out and buy a product when it hits the price you wanted. https://lnkd.in/eBv8Micg I haven't found numbers on the size of the Alexa+ business. Would be very curious to get any input from the market. Amazon has taken a pretty powerful Walled Garden approach to Agentic Commerce. It is the master of the check-out and moving up the funnel and expanding its reach to push more business through that path. It is a business-driven powerplayer in the Agentic Commerce space but difficult to compare to some of the other initiatives in the market. Has Amazon deployed more agents? What is the size and impact of Alexa+? Hit the comments or DM! Lawrence Taylor, Roger Dunn, Jérôme de Guigné, #agenticcommerce
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Anders Hjorth a partagé ceciHow do you define "Agentic Commerce"? Storefronts on ChatGPT? Retailer advertising in LLMs? GEO? When McKinsey predict USD 3-5 trillion in 2030, that would be more than half of e-commerce. But is Agentic Commerce a subset of e-commerce? DEFINE AGENTIC COMMERCE So, I asked a number of experts to share their definitions of "Agentic Commerce" and asked permission to share it. There is of course a lot of overlap in the definitions, and the concept we see again and again are: 🛒 Delegation 🛒 Autonomy 🛒 AI 🛒 Negotiation 🛒 Convenience 🛒 Trust ******** Curt Prins: "Agentic shopping is when a user delegates recurring product decisions to an AI that can anticipate needs, build baskets, and make simple tradeoffs on their behalf." Lauren Livak Gilbert: “Agentic commerce is a new model of online shopping where autonomous AI agents act on behalf of consumers or businesses to perform complex, multi-step tasks such as product discovery, comparison, negotiation, and purchase execution, all with minimal human intervention." Roger Dunn: "Agentic Commerce is commerce in which AI agents act with increasing autonomy on behalf of the shopper - researching, discovering, comparing, negotiating, transacting, and managing post-purchase tasks across the shopping journey - at whatever level of delegation the user permits, from assisted research through to fully autonomous purchasing" Max 🇦🇷 Ardigò: "Agentic commerce is the delegation of commercial decisions to autonomous AI systems (on both the buyer and seller side) with the goal of collapsing the steps between intent and transaction. It is characterized by an intrinsic tension: as multiple agents compete to act on the consumer's behalf, each is fighting to become the trusted layer that owns the relationship. That ownership is the goal. Brand/Retailer disintermediation is the risk." Josh Clarkson “Agentic Commerce allows autonomous AI agents to act on behalf of consumers and businesses to research, negotiate, purchase, and manage transactions. They can execute tasks with minimal human input whilst maximising efficiency, personalisation, and value." Andreas Reiffen “Agentic Commerce is shopping delegated to virtual assistants.” I would be happy to get more definitions from the market. Personally, I get carried away by the idea that Agentic Commerce could take away all the drag of shopping and maybe just keep the fun moments of that experience. It is definitely not the same as GEO (visibility in LLMs) and it probably goes beyond ecommerce, as loyalty app and programs play into the movement. Thoughts Sarah Marzano, Frederic CLEMENT, Lawrence Taylor, Gwenola Coicaud, Gaby Echeverri?
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Anders Hjorth a partagé ceciThey All Have a "Shop" in ChatGPT 🛒: Sephora, Best Buy, Estée Lauder, Kayak, Walmart, Target, Home Depot, eBay, Lowe's, Booking.com, Carrefour and counting... Surprising as it may seem, the biggest Agentic Commerce momentum is on ChatGPT right now. When OpenAI announced the end of "Instant Checkout" after less than a year of operation, we overlooked the undercurrent of retailers and brands flocking towards the new entry point to digital journeys that ChatGPT represents. Maybe LLMs are becoming the "entry point to the internet", just like first the browsers, then portals and later search engines were. Ecommerce players of all sorts seem to be partnering with OpenAI. I have tried to make a list of them, as you can see in the illustration, but I am not sure it is complete: Walmart, Target, KAYAK, Instacart, Etsy, SEPHORA, Carrefour, Albertsons, The Home Depot, Estée Lauder, Tractor Supply Company, Wayfair, Uber Eats, Best Buy, Lowe's Companies, Inc., eBay, Booking.com, Expedia Additionally, Shopify is integrated into ChatGPT allowing all its merchants to be visible too, and it is starting to look like a mass movement. The user journey starts with Discovery on ChatGPT and Recommendations are delivered inside the LLM. The user decides and where the now abandoned "Instant Checkout", would be a full integration of the checkout into ChatGPT, the current version is a mix of various levels of integration. Shopify merchants will checkout on Shopify and this integrated check-out happens in many cases but will not always look the same. In some cases, the openai App is embedded in other solutions such as mobile apps. Anybody buying on ChatGPT? I am really curious about your experience, also wonder how many shops on OpenAI, I have missed in the list, so happy to update as I try to keep count of the rise of Shopping Agents. #agenticcommerce #instantcheckout
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Anders Hjorth a partagé ceciAgentic Commerce Dimensions: Brand influence vs machine optmization // Platform-Retailer-User control. great read!Stop Predicting the Agentic Future. Start Preparing for Four of Them.Stop Predicting the Agentic Future. Start Preparing for Four of Them.
Anders Hjorth a commenté un post
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Mais un email automatique avec les raisons du refus qui permettent au candidat d'apprendre à cibler les bons postes et les bonnes entreprises. Ca pourrait faire du bien à tout le système de recrutement !
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Anders Hjorth a réagi à ceciAnders Hjorth a réagi à ceci"Malgré la qualité de votre profil, nous ne donnerons pas suite à votre candidature..." �� 👉🏼 Si vos recruteurs envoient encore ce message automatique après avoir fait passer un entretien d'une heure à un candidat, vous êtes en train de saboter votre Marque Employeur. En 2026, l'asymétrie n'est plus tolérée (et tolérable). Vous exigez des candidats qu'ils passent des heures à personnaliser leur CV, à préparer leurs entretiens et à faire des tests. Mais en retour, vous leur offrez un silence radio ou un refus robotique expédié en deux secondes. → Un candidat refusé avec respect et transparence peut devenir un client, un ambassadeur, ou vous recommander son réseau. → Un candidat "ghosté" ou traité comme un numéro ira détruire votre réputation sur Glassdoor. Dans cette nouvelle édition, je vous explique comment transformer la délicate étape du refus en une véritable arme de fidélisation et d'attractivité. 👇🏼 Cliquez ci-dessous pour lire l'édition complète, et n'oubliez pas de vous abonner !📩 Refus de candidature : Le coût caché du "Ghosting" et de l'email automatique📩 Refus de candidature : Le coût caché du "Ghosting" et de l'email automatique
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Anders Hjorth a réagi à ceciAnders Hjorth a réagi à ceciVous avez postulé. Vous attendez. Et rien ne vient. L'erreur que je vois le plus souvent chez les cadres en recherche : traiter la candidature comme la dernière étape. On postule, on attend, on espère que le recruteur tombera sur le bon CV. J'ai passé vingt ans de l'autre côté de la table. Une candidature, c'est le début dune conversation, rarement plus. Si le poste vous intéresse vraiment, les jours qui suivent l'envoi comptent. Repérer le manager qui recrute, le recruteur, un ou deux futurs collègues, leur écrire deux lignes avec une vraie raison. Relancer une fois, avec un fait nouveau, apporter une observation sur leur équipe ou leur marché. Cela vaut aussi pour une candidature ou une approche spontanée. Et même davantage : sans annonce, personne n'attend votre dossier. C'est à vous de trouver la bonne personne et de lui donner une raison de vous répondre. Le but n'est pas de courir après quelqu'un jusqu'à ce qu'il réponde. Le but, c'est qu'au moment du tri, quelqu'un mette un visage sur votre nom. Ce que font la plupart : Postuler -> Attendre -> Espérer Ce que je recommande : Postuler -> Identifier -> Se connecter -> Relancer -> Apporter Parfois, vingt candidatures de plus ne changent rien. Ce qui compte, c'est ce que vous faites après en avoir envoyé une. Gardez ce post pour votre prochaine candidature. Et vous, après avoir postulé : vous attendez la réponse, ou vous écrivez à quelqu'un de l'équipe ? #RechercheD'emploi #TransitionPro #Outplacement
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Anders Hjorth a réagi à ceciEl viernes todo el EQUIPO de PLD Space recibió el premio al “Emprendedor del año” de Endeavor Spain. A pesar de que lo recogiéramos Raúl Torres, Raúl Verdú y un servidor es suyo y fruto del esfuerzo que realizan a diario para avanzar. Que tus compañeros de una red de emprendimiento de impacto reconozcan el trabajo que estamos realizando emociona pero también eleva el nivel de responsabilidad. Muchas gracias por vuestro cariño, apoyo y consejos. #VamosMiura!Anders Hjorth a réagi à ceciLast Friday, PLD Space received the 𝟮𝟬𝟮𝟲 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝗔𝘄𝗮𝗿𝗱 from Endeavor Spain at the Endeavor Experience event, held at the Teatro Real in Madrid. Our three founders, Raúl Torres, Raúl Verdú and Ezequiel Sánchez, took to the stage on behalf of the company. During the ceremony, Raúl Torres shared the three greatest challenges, in order, involved in turning a rocket project into reality: ▶️ Securing the financing ▶️ Bringing together the right team ▶️ Building the rocket This recognition belongs to the entire PLD Space team. It also reflects the trust of the customers, partners, investors and institutions that have supported us throughout this journey. Thank you to Endeavor Spain for this distinction. We are proud to be part of its entrepreneurial ecosystem and remain focused on building the future of space transportation from Spain, for the world.
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Anders Hjorth a aimé ceciAnders Hjorth a aimé ceci𝗤𝗨𝗔𝗡𝗗 𝗟𝗔 𝗗𝗜𝗚𝗡𝗜𝗧𝗘́ 𝗛𝗨𝗠𝗔𝗜𝗡𝗘 𝗘𝗦𝗧 𝗠𝗜𝗦𝗘 𝗔̀ 𝗠𝗔𝗟… « 𝗠𝗼𝗶, 𝗷𝗲 𝗺𝗲 𝘀𝗲𝗻𝘁𝗮𝗶𝘀 𝗰𝗼𝗺𝗺𝗲 𝗱𝘂 𝗯𝗲́𝘁𝗮𝗶𝗹» « 𝗢𝗻 𝗲́𝘁𝗮𝗶𝘁 𝘂𝗻 𝘁𝗿𝗼𝘂𝗽𝗲𝗮𝘂 𝗱𝗲 𝗴𝗲𝗻𝘀. 𝗖̧𝗮 𝗺’𝗮 𝗰𝗵𝗼𝗾𝘂𝗲́ » C’est avec ces mots que Fernando Galdamez Espinoza décrit son expérience devant la préfecture dans le dernier épisode du podcast🎙️𝗕𝗟𝗘𝗗’𝗔𝗥𝗘 – 𝗟𝗲𝘀 𝗩𝗼𝗶𝘅 𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲𝘀. Des dizaines de personnes entassées dans un espace réduit, certaines arrivées à 4h, 5h ou 6h du matin dans l’espoir de pouvoir être reçues par le service dédié aux étrangers, des files d’attente interminables… Et au milieu de tout ça, ce sentiment : ne plus être considéré comme une personne, mais comme un problème à gérer. On peut discuter de politique migratoire, des règles d’entrée et de séjour, de leur durcissement ou de leur évolution. Mais la dignité avec laquelle les personnes sont traitées ne devrait pas dépendre de ces débats. Derrière chaque dossier, il y a une personne, une histoire, un travail souvent, des projets, une famille, une vie construite ici. C’est aussi pour cela que j’ai créé 🎙️𝗕𝗟𝗘𝗗’𝗔𝗥𝗘 : pour remettre des expériences vécues derrière un sujet dont on parle énormément, mais où l’on entend encore trop peu ceux qui le vivent. L’histoire de Fernando va au-delà de ce traitement, elle raconte aussi ce que signifie construire sa vie dans un pays, y étudier, y travailler, vouloir y contribuer et pourtant devoir constamment prouver sa légitimité. L'épisode est à écouter 🎧sur le lien en commentaire👇
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Anders Hjorth a aimé ceciAnders Hjorth a aimé ceciSMALK figure sur la carte de La French Alternative 2027 🇫🇷 Et pas n'importe où : seuls sur la case GEA. Quand j'ai découvert ce panorama, j'ai ressenti une vraie fierté. Pas celle d'un logo de plus sur une carte, mais celle de voir une conviction devenir une catégorie. J'ai rejoint Smalk fin 2025. Cela fera bientôt un an. À l'époque, le GEA, la Generative Engine Advertising, c'était une idée que nous devions expliquer à chaque rendez-vous. Une intuition portée avec Kristofer MOISAN, Antonin Lacombe et Victor Charpin : si les IA deviennent le nouveau moteur de recherche, alors il faudra créer un levier sponsorisé pour les agents IA. Comme le SEA l'a été pour le SEO. Un an plus tard, quel chemin parcouru sur le marché français. - Une mesure pensée pour l'IA : coût par mention, lift vs baseline. - Un réseau d'éditeurs autoritaires, ceux que ChatGPT, Gemini ou Perplexity lisent au moment de répondre. - Les premières campagnes GEA avec des marques et des agences qui nous ont fait confiance Verisure, Mercedes-Benz France, BNP Paribas Personal Finance, EDF, Bouygues Telecom, Transavia, HomeExchange, Polestar, Orange, Tediber, Groupama, Groupe BPCE... Performics, iProspect, Cosmo5, Havas Market France, dentsu, AGENCE79, Amnet Group... Après 22 ans dans l'adtech, j'ai appris à reconnaître le moment où une catégorie naît. Je l'ai vécu avec le search chez Overture et Yahoo! avec le mobile et le social chez Snapchat. Je le revis aujourd'hui avec le GEA. Et c'est toujours la même sensation : celle d'être un peu en avance, et d'avoir la chance de construire le marché plutôt que de le suivre. Notre vision n'a pas changé : devenir The Offsite paid layer of AI search. Permettre à une marque d'exister là où ses clients et prospects font désormais leurs recherches. La suite s'écrit maintenant aussi de l'autre côté de l'Atlantique. Mon focus est désormais le marché US, pour porter cette vision French Tech là où se joue une grande partie de l'avenir de la recherche IA. Et je pars serein : l'équipe France est entre de très bonnes mains. Merci à AntVoice et Stelleo, en partenariat pour ce panorama qui montre la force de l'écosystème français de l'IA publicitaire. Merci à Julia Luczak-Rougeaux et Minted pour le décryptage de ce marché en pleine recomposition. Et surtout merci à nos clients, agences et éditeurs partenaires : rien de tout cela n'existe sans vous. Bravo à toutes les équipes présentes sur la carte 👏 La French Tech de l'adtech a une vraie carte à jouer. L'article complet est en commentaire 👇 #GEA #GenerativeEngineAdvertising #AdTech #IA #FrenchTech #AISearch #Smalk
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Anders Hjorth a réagi à ceciAnders Hjorth a réagi à ceciIf you want someone new in post by January, I've got some slightly awkward news. You're already cutting it fine. Here's the maths I end up walking clients through every autumn: - Brief agreed in October - Two to four weeks to find, shortlist and interview properly - Offer accepted around mid November - Then the notice period. For most mid to senior roles that's three months at least. Add in Christmas, when half of the decision makers vanish and the other half are buried in peak trading, and a January start can easily become March. None of this is a reason to panic. Its a reason to start the conversation now rather than in the first week of December, when everyone suddenly remembers the headcount they signed off in the summer. A few things that help: 1. Get the brief nailed down early, even if the budget is still being finalised. 2. Lock interview dates in diaries before the Christmas parties take over. 3. Keep the process tight. A good candidate's engagement will drop if you wait three weeks between interview stages. If you've got a hire pencilled in for the New Year and you'd like a sense check on timings, drop me a message. I'm always happy to have a chat, whether it turns into a brief or not.
Licences et certifications
Expériences de bénévolat
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Head Judge
European Search Awards
- aujourd’hui 12 ans 10 mois
Sciences et technologie
I am an offical Judge of the European Search Awards since 2014 and a Head Judge since 2020.
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Board Member
Paid Search Association
- aujourd’hui 6 ans
Sciences et technologie
Member of the Board of Directors making the Paid Search Associate grow and shine. The purpose is to create a community for news and knowledge sharing and to represent the industry outwards.
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Judge
UK Social Media Awards
- aujourd’hui 8 ans 2 mois
Sciences et technologie
After judging Search Awards for many years, I now proceed to Social Media
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Member of Advisory Board
SMX Paris
- 8 ans
Sciences et technologie
Member of the Advisory Board for SMX Paris. We are a group of experienced Digital Marketing experts building the conference programme and sourcing speakers to the event.
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Judge
European Content Awards
- aujourd’hui 7 ans 1 mois
Sciences et technologie
I am a judge on the European Content Awards.
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Judge
Grand Prix du Search
- 1 mois
Sciences et technologie
Member of the Jury of the Grand Prix du Search
Publications
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Google is focused on Ether and Ozone
Marketingland
Voir la publicationAfter Google Marketing Live 2019, I wrote this article about where Google is going
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Surfing the Waves of Creative Destrucion
PPC Hero
Voir la publicationLooking at he perspective of Artificial Intelligence and the implications in industries working directly with the big AI providers, like Digital Marketing
Prix et distinctions
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Ranked among the Top 25 most influential PPC Experts
PPC Hero
PPC Hero names the 25 most influential PPC Experts every year.
https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020/ -
SEMY Award 2016 : best B2B campaign with Touch & Sell
SEMY Awards
Langues
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English
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French
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Danish
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Spanish
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