DMEXCO - Digital Marketing Expo & Conference

Drei Trends, die Social Commerce verändern! OUT NOW: Die Social Media Schau live von der DMEXCO! 🎙️⠀ Verena Gründel und ich haben unseren Podcast auf der Commerce Stage erstmals live vor Publikum aufgenommen. Im Mittelpunkt: 🛒 TikTok Shop ist in Deutschland angekommen Mehr als 15 Prozent der von NIQ erfassten deutschen Online Shopper haben dort schon gekauft. Gen X und Gen Z stellen jeweils ein Drittel der Käufer.⠀ 🎥 Creator werden zum Vertriebskanal YouTube, TikTok und Meta setzen auf Affiliate Commerce. Empfehlungen werden zur Verkaufsfläche. Wie glaubwürdig bleiben sie dabei?⠀ 🤖 KI wird zum Shopping Assistenten Google, OpenAI und Anthropic integrieren Produktsuche und Kaufberatung in ihre Tools. Zwischen Händler und Kunde entsteht eine neue Ebene.⠀ Die ganze Folge der Social Media Schau von DMEXCO - Digital Marketing Expo & Conference und Social DNA gibt es jetzt auf den Podcast Plattformen:⠀ 🎧 Spotify: https://lnkd.in/eHnuqbsb 🍎 Apple Podcasts: https://lnkd.in/d4diidyN ▶️ RTL+: https://lnkd.in/eJx5z99S Welcher dieser Trends ist deiner Meinung nach am relevantesten? 👇 #SocialMediaSchau

More data, more AI, more possibilities—but also more questions: What actually works? The HORIZONT Werbewirkungsgipfel Austria will bring together brands, agencies, and media outlets on November 3, 2026 to discuss exactly that. #WWG26 #DMEXCO Sponsored Post

Scale AI. But keep the human trust. ✨ We caught up with Yirui Wang, Global AI Marketing Innovation Manager at Essity, to talk about where AI actually creates value for consumers and what companies need to get right BEFORE scaling it. Because adding AI is easy. Building the right foundations is the real work. 💪 From consumer trust to human creativity, Yirui shared what brands need to keep in mind when AI moves from experimentation into everyday marketing. More AI doesn’t make creativity less important. It makes knowing what only humans can bring even more important. 💯 #DMEXCO26 #AI #ConsumerTrust #DigitalMarketing

Flexibility, convenience and trust: the three success drivers of payment options. Payment is not just a transaction anymore, but a crucial part of the customer experience and also an important growth driver within commerce. Carola Wahl, Vice President, General Manager Paypal Germany, Austria and Switzerland at PayPal, shared her insights with us. Thanks for joining us for you very first DMEXCO, Carola! #DMEXCO #DMEXCO26 #Commerce #PayPal #PaymentSolutions

That’s a wrap on DMEXCO26. 💥 From packed stages and inspiring sessions to new connections, unexpected encounters and plenty of energy across the halls. These two days gave us a lot to take home. And you know what they say: as soon as DMEXCO ends, the next DMEXCO is just around the corner. 👀 Save the date: September 22–23, 2027. But first, we want to know: What was your personal highlight this year? Drop it in the comments. 💬 #DMEXCO #DigitalMarketing #Marketing #ScalingIntelligence

Sponsored What's the new reality? Die HORIZONT Digital Marketing Days 2026 bringen die relevanten Trends, Perspektiven und Köpfe der Branche zusammen. Am 17./18. November im Depot 1899 in Frankfurt. Jetzt vormerken!

Hey B2B, meet your new colleague! 👋 After her DMEXCO session on Thursday, we caught up with Céline Flores Willers, CEO & Founder of The People Branding Company, and Robi to talk about the B2B strategies worth stealing and where AI is already changing the game for 2027! ✨ One thing is clear: B2B doesn’t have to mean boring. The brands winning tomorrow are the ones willing to think beyond the usual playbook. 🚀 And having a robot as your sidekick for DMEXCO? You don’t see that everyday! 🤖 #DMEXCO26 #DMEXCO #B2BMarketing #AI #DigitalMarketing

This one is for everyone who made DMEXCO 2026 what it was. 💙❤️ To our speakers, exhibitors, partners, visitors, creators, sponsors, teams and everyone working behind the scenes: thank you for two days full of ideas, conversations, connections and energy. #DMEXCO is more than stages and exhibition halls. It’s the people who show up, share perspectives, ask questions, challenge ideas and bring the industry together. We’re grateful you were part of it. See you again next year: September 22–23, 2027. 👋 #DMEXCO2026 #DigitalMarketing #ScalingIntelligence #ThankYou

She’s ridin’ in heels! ❤️💙What’s more DMEXCO than this? ❤️💙 Join us on our ride with Verena Gründel, recapping the past two days here in Cologne talking about what surprised her, how she perceived the crowd and how AI moves from being a buzzword to actually helping us to create value. 💡 Get in, listen up – it’s been a wild ride! 🚀💥 #DMEXCO #ScootinInHeels #DMEXCO26 #ScalingIntelligence #DigitalMarketing #Commerce

We asked: What is it that makes DMEXCO relevant for you this year? 🔥 Some of you said this! 🎤 We want to know more: What’s your take? How would you describe the DMEXCO-Vibe this year? What did you take away? Share you insights with us, we can’t wait! 📢 #DMEXCO #DMEXCO26 #DigitalMarketin #Commerce #Cologne