“Alvin is an exceptionally skilled, thoughtful, and hands-on leader who can effectively make impact as both a marketing lead or product manager. As a Growth Product Manager on my team, Alvin was successful not only in gaining trust and admiration as a team lead, but also in IC capacity demonstrating solid data analytics skills as well as deep technical knowledge, especially in advanced growth/marketing tactics (eg lifecycle platforms, ab testing, automation, attribution, etc).”
About
Over the last decade, I’ve built and led high-impact, scalable lifecycle functions in two…
Activity
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Access to your business finances shouldn't be all or nothing. But that's how most business banking tools work. Someone needs full access to one…
Access to your business finances shouldn't be all or nothing. But that's how most business banking tools work. Someone needs full access to one…
Liked by Alvin Dang
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Meet Carl Casis. Carl is the creative force behind the next evolution of Talent Acquisition at Relay, and he's helping us find our voice. 💚 We…
Meet Carl Casis. Carl is the creative force behind the next evolution of Talent Acquisition at Relay, and he's helping us find our voice. 💚 We…
Liked by Alvin Dang
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Twice a year, all of Relay gets together in person, and last week’s Summer Soiree was one of our most electric company events to date. ⚡ There were…
Twice a year, all of Relay gets together in person, and last week’s Summer Soiree was one of our most electric company events to date. ⚡ There were…
Liked by Alvin Dang
Experience & Education
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Relay
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Languages
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English
Native or bilingual proficiency
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Cantonese
Limited working proficiency
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French
Elementary proficiency
Recommendations received
8 people have recommended Alvin
Join now to viewMore activity by Alvin
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Last week, Relay hosted its Summer Soiree, a gathering of all Relayers across all our hub cities. The week had me reflecting on when I first started…
Last week, Relay hosted its Summer Soiree, a gathering of all Relayers across all our hub cities. The week had me reflecting on when I first started…
Liked by Alvin Dang
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My former lead, Nick White is hiring for a tonne of roles at Relay! ✨ Here's why you should consider working for his org: 1️⃣ He's one of the…
My former lead, Nick White is hiring for a tonne of roles at Relay! ✨ Here's why you should consider working for his org: 1️⃣ He's one of the…
Liked by Alvin Dang
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📣 Hiring a Lifecycle Marketing Lead, Acquisition!! 📣 My team is growing 🥹 and I’m looking for a Lifecycle Marketing Lead to join us at Relay!…
📣 Hiring a Lifecycle Marketing Lead, Acquisition!! 📣 My team is growing 🥹 and I’m looking for a Lifecycle Marketing Lead to join us at Relay!…
Liked by Alvin Dang
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Stepped out of my newborn bubble to join one of my favourite Relay traditions: our Summer Soirée 💚 A chance to celebrate what we’ve accomplished…
Stepped out of my newborn bubble to join one of my favourite Relay traditions: our Summer Soirée 💚 A chance to celebrate what we’ve accomplished…
Liked by Alvin Dang
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Excited to share that I’ve recently joined Relay as a Marketing Attribution Manager! It’s only been two weeks, but I’m already energized by the…
Excited to share that I’ve recently joined Relay as a Marketing Attribution Manager! It’s only been two weeks, but I’m already energized by the…
Liked by Alvin Dang
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Getting a lot of these lately, way more than ever before. 🤔 I feel like ops people have 2 main career progression options right now: 1…
Getting a lot of these lately, way more than ever before. 🤔 I feel like ops people have 2 main career progression options right now: 1…
Liked by Alvin Dang
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A quick update on Wealthsimple's North Star program. 🇨🇦 Last fall we posted an open invitation to Canadians living abroad. With no marketing…
A quick update on Wealthsimple's North Star program. 🇨🇦 Last fall we posted an open invitation to Canadians living abroad. With no marketing…
Liked by Alvin Dang
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Taofeek Oladosu
Hitting Growth Milestones: Strategy is the New Inventory The numbers are in: We've successfully driven a 74% increase in Total Sales (along with a 70% jump in Orders) over the last 90 days on Shopify. This didn't happen by accident. Success on Shopify isn’t about just launching a store, it’s about building a systematic engine that converts and retains customers. How to Drive Strong Sales on Shopify in the remaining part of the year 2025 and subsequently in year 2026 Here are the essentials we focus on (and what you should do): Clear Value Proposition: Visitors should instantly understand what you offer, who it’s for, and why it’s different. High-Converting Product Pages: Strong visuals, benefit-focused copy, and authentic reviews make all the difference in moving the needle. Smart Acquisition Strategy: Paid ads for scale, SEO for long-term growth, and email/SMS to nurture the traffic you’ve already earned. Frictionless Checkout: Fast load times, simple checkout, multiple payment options, and transparent shipping. Crucial for minimizing drop-offs. Retention Over One-Time Sales: Automated email flows, loyalty programs, and post-purchase education drive critical repeat revenue. Continuous Optimization: Test your creatives, offers, pages, and messaging. Data—never guesswork—fuels scalable growth. Shopify is the platform. Your strategy is the advantage. What’s your biggest focus for improving your store right now? #Shopify #eCommerce #DigitalMarketing #BusinessGrowth #Strategy
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Hassan S
Everyone talks about scaling Shopify revenue. No one talks about what breaks it. I spoke to a brand recently doing strong numbers… Great product. Great ads. Growing fast. But behind the scenes? Failed subscription payments. Inconsistent payouts. Cash flow pressure creeping in. That’s when it clicked: The problem isn’t growth. It’s fragile revenue systems. Because most Shopify brands are unknowingly relying on: 👉 one processor 👉 one payout flow 👉 one decision-maker controlling cash access That’s the real risk. Not low sales. Revenue fragility. The brands that scale properly don’t just build MRR. They build systems that: – keep payments flowing – protect cash flow – reduce dependency That’s the shift. From chasing revenue… To engineering certainty. Simple question: If your payment flow broke tomorrow… Would your business slow down… Or stop? That answer tells you everything. #shopify #ecommerce #mrr #payments #fintech #dtc #growth
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N D Koushik
🚀 Product Atlas #2 - Cookie Bluff (Canada) Not every great product is an app. Some disrupt categories sitting right in supermarket freezers. Cookie Bluff took a simple insight - people love eating raw cookie dough and turned it into a nationwide edible cookie dough brand. Founded in 2017 (selling since 2018), it’s now available in 2,500+ retail stores across Canada, including Walmart, Sobeys, Metro, IGA & Circle K. What looks like a dessert brand is actually a strong product strategy case: • Clear JTBD • Smart retail distribution engine • SKU expansion (tubs → Nim-Nums snack bites) • Premium pricing (~$8.5–$9 per 400g tub) From a PM lens, Cookie Bluff’s strategy is about recognizing existing behavior and formalizing it into a safe, premium, retail-ready category. In this week’s Product Atlas, I break down: • The real consumer behavior insight behind the brand • Its positioning in the premium snacking segment • Distribution as a growth engine • What PMs can learn from category-creation in CPG Swipe through the slides 👇 Which country should I explore next? #ProductAtlas #StartupBreakdown #PMThinking #ProductManagement #CPG
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Michelle Blaho-Melo
👯♀️ When one promo drops… we stack referrals on top. At Wealthsimple, we recently gave AirPods away for free to encourage deposits. But instead of stopping there, we added a referral incentive: Refer 3+ friends, and get AirPods. Here’s why 👇 💡 Referral momentum is highest during promotions. When clients are already excited, they’re way more likely to tell friends. So we piggybacked off existing momentum to amplify results and drive some incentivized word of mouth. And here’s the part that feels like magic: ✨personalization✨ Using Liquid (the code language we use for dynamic content), I adapted the message based on where each client was in their journey. In the screens below, you can see an example of what two different clients might see: 📱 Left: 2 referrals → “You’re just 1 referral away from Airpods!” 📱 Right: 5 referrals → “Claim your AirPods, or nudge 2 friends to upgrade” And yes.... Same screen. Different content. All personalized with code. How cool is that?? It’s a simple idea, but its pretty game-changing. People are way more likely to act when it feels like the message was made for them. If you're in marketing and haven’t explored tools like Liquid, it’s worth it. Personalization isn’t just nice-to-have anymore; it’s the new standard. Did you see this campaign? Let me know what you thought! #Referrals #Fintech #DigitalMarketing #Multichannel #GrowthStrategy #LifecycleMarketing #Braze #Liquid #Personalization #GrowthMarketing #UXWriting #ReferralMarketing
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