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Greater Melbourne Area
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140 followers
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Articles by Sam
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Revisiting the New Stats to Analyze Significance of Social Media
Revisiting the New Stats to Analyze Significance of Social Media
With digital marketing reaching an all new level today, marketing across the social media platforms is something that…
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Three Major Types of Search Queries and TargetingMay 31, 2018
Three Major Types of Search Queries and Targeting
Planning to rank higher? Then one aspect that you should focus on would be search queries and its types. In the world…
Activity
140 followers
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Sam Makwana shared thisSam Makwana shared thisDid you know? 60% of people have started using voice search within the last year. (MindMeld)
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Sam Makwana shared thisSam Makwana shared thisWhether you’re an established social media maven or your business is just now embarking on its social media journey, evaluating and reconsidering your strategy using these six tips6 Tips on How to Engage Your Customers Through Social Media Strategy6 Tips on How to Engage Your Customers Through Social Media Strategy
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Sam Makwana shared thisSam Makwana shared thisHow to Use Facebook Group Units to Organize Your Content #facebookmarketing https://bit.ly/2J04x3Y
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Sam Makwana shared thisSam Makwana shared this“Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one.” --- Robert Rose GmbH #marketingquote #contentmarketing #marketing
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Sam Makwana shared thisSam Makwana shared this5 ways to improve #ROI on seasonal pages by optimizing your Search Engine Optimization crawl budget. Learn more. #seo #searchengine #google #optimization #seasonal #searchengines #googling
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Sam Makwana shared thisSam Makwana shared thisCheck out the five #digitalmarketing tips given by some social media #influencers. #marketing #digial #sm #seo #socialmedia #tip #checks
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Sam Makwana shared thisSam Makwana shared thisHere is the TOP 20+ Search Engine Optimization Tools list used in 2018. To download please share your email ID, we shall send you the list via email. #seo #searchengine #optimization #email #searchengines
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Sam Makwana liked thisSam Makwana liked thisDo you believe in speed, simplicity, and scalability, and are well versed in #ReactJS too? If yes then we are looking for you. Join #Xebia as a ‘Consultant—React JS’ in Atlanta. Just fill in your details here: https://hubs.ly/H0fzJyS0 #WebApps #IT #digital #TeamXebia #tech #technology #software
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Sam Makwana liked thisSam Makwana liked this
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Sam Makwana liked thisSam Makwana liked thisIf one of your social media goals involves figuring out how to get followers on Pinterest, you’ll want to Pin this guide.How to Get Followers on Pinterest: 24 Tips that Really WorkHow to Get Followers on Pinterest: 24 Tips that Really Work
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Sam Makwana liked thisSam Makwana liked thisHere is the TOP 20+ Search Engine Optimization Tools list used in 2018. To download please share your email ID, we shall send you the list via email. #seo #searchengine #optimization #email #searchengines
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Sam Makwana liked thisSam Makwana liked this“Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley #Quote #digitalmarketing
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Sam Makwana liked thisSam Makwana liked thisIn this article, you’ll discover a guide to the optimal image sizes for nine of the top social media networks.Social Media Image Sizes for 2018: A Guide for MarketersSocial Media Image Sizes for 2018: A Guide for Marketers
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Sam Makwana liked thisSam Makwana liked thisLinkedIn is a platform to seek talented and motivated job seekers and digital marketers who want to grow their connections and expand their audience.
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Sam Makwana liked thisSam Makwana liked this12 of the Sassiest Brands on Social Media #socialmediamarketing https://bit.ly/2GcS6At
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Google Ads Bid Strategy Selection: Matching Automation to Business Goals The selection of a bid strategy in Google Ads is one of the most consequential decisions in paid search management, and one of the least systematically made by Australian PPC practitioners. Most accounts arrive at their current bid strategy through a combination of platform recommendations, historical precedent, and the path of least resistance rather than through a deliberate assessment of what the campaign's commercial goal requires and whether the available conversion data can support the level of automation being applied. The result is a common and costly mismatch: accounts running target ROAS strategies with insufficient conversion volume for the algorithm to model accurately, campaigns on maximise clicks strategies that have long since accumulated enough data to benefit from conversion optimisation, and Performance Max campaigns set to target CPA objectives when the actual commercial goal is to maximise profitable revenue rather than minimise cost per lead. Each of these mismatches costs money in a way that is difficult to see in the standard metrics because the campaign appears to be optimising, just not toward the right objective. This article provides the framework for matching bid strategy to commercial goal, conversion data availability, and campaign maturity across the full range of Google Ads bid strategies available to Australian advertisers in 2026. Read more: https://lnkd.in/gBy3f2nX
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Shōnavee Simpson-Anderson
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Traffic was down for 18 months in a hyper-competitive market — so we dug deeper. For Shindigs, one of Australia’s biggest party supply stores, we found 200+ blogs cannibalising each other and 80% of content hurting SEO. After cleaning it up and rebuilding key pages, organic traffic jumped 150% in six months. When traffic drops, it’s rarely “just competition” — it’s what’s broken underneath. Read the full case study here: https://lnkd.in/gRa7sUjJ #SEO #CaseStudy #EcommerceSEO #OrganicGrowth
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Netlinks
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Backlinks are still one of the most important ranking factors in SEO. But not all links are created equal. A single link from a reputable, relevant Australian website is worth far more than dozens of low-quality links from random directories. Quality over quantity, every time. Building a strong backlink profile takes time and genuine relationship building. Anyone telling you they can get you hundreds of links overnight is not being straight with you. We do it the right way. Get in touch to find out more about how we approach link building. #Backlinks #LinkBuilding #SEOEducation #SearchEngineOptimisation #AustralianBusiness #NetlinksDigital #DigitalMarketing #SEOTips #GoogleRankings #SmallBusinessMarketing
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