Melbourne, Victoria, Australia
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About

With over a decade of experience as Principle Consultant at Chilli dog, I specialize in…

Articles by Heather

  • Ten tips for effective digital writing

    Writing for digital is a completely different beast to writing for print. It’s important to keep context in mind.

    1 Comment
  • Instageddon! Facepocalypse!

    Ok, Instageddon sounds better. But people were just as freaked out by Facebook going down as they were by the inability…

  • Thank you, next...

    Have you ever sat at your desk absolutely drowning in things to do and not sure where to start? You pick up one thing…

  • Recycled ideas are costing you business

    Recycling seems easy but is it worth it? It’s that time of year when your team brings their A game. The white boards…

  • Advertising is dead – long live content!

    If you’ve ever sat in a marketing brainstorm you’ll know it’s a bit like a flare being fired into a black sky. There’s…

    1 Comment
  • Don’t sell yourself: Make them come to you!

    If you’re like a lot of people, you find it uncomfortable to talk about yourself. I often hear clients say: “I get…

    6 Comments
  • Should you buy likes on social media?

    “Should I buy likes?” is a question I get asked a lot by businesses large and small. The answer is simple – it depends…

    4 Comments
  • 5 Reasons your corporate charity program is a dud

    A great charity program can be really good for business. It makes your business look good (great PR) It builds team…

    4 Comments
  • Did I make you feel bad? Sorry, not sorry...

    If you’ve got a media crisis happening in your business, chances are the only person you’re going to hate more than the…

    2 Comments
  • Evolve or die: a world without Maccas

    If someone had suggested back in the 90s (or even the noughties) that a brand powerhouse like MacDonald’s would be…

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  • Chilli dog

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Projects

  • GO Festival

    Promotional Model for the Shoe Envy stall.

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