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Empowering WA Industry | Business Connector | Digital Strategy | Domain & Branding…
Articles by Esther
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Esther Anderson shared thisThis one has been bubbling away for quite a while. (so excited to launch) Every conversation about #Defence seemed to create another one. Where do we start? Should we tender? Can we actually afford to win the work? And what don’t we know that we don’t know? So we decided to ask the people who do. That’s what The Defence Reality Check is all about. Real questions, knowledgeable people and hopefully a little more clarity around what working with Defence actually involves. Very excited to finally have the first three episodes out in the wild today. Have a listen and let me know what you think. (and if you want to be a guest on the show - reach out too) #defencerealitycheck #WAindustryEsther Anderson shared thisHow excited are we? Today’s the day! 🎙️ Series 2 of the The Powerhouse Podcast – The Defence Reality Check – is officially live. A couple of months ago we released our Defence Reality Check guide, and it generated far more conversation than we expected. Questions. Lots of them. Where do we start? Are we ready? What do we need in place? How do Defence tenders actually work? And perhaps the most important question of all… Should we even be tendering in the first place? So rather than pretend we have all the answers, we went and found people who do. Today we’re launching with three episodes: 🎙️ Episode 1 – The Defence Reality Check An introduction to the series with Esther Anderson, about the Defence ecosystem and some of the things businesses need to think about before chasing the opportunity. 🎙️ Episode 2 – Before You Bid David Lunn from BidWrite takes us through the tender process - where to find opportunities, what you need before you start and, importantly, where businesses can go wrong. 🎙️ Episode 3 – Defence Contracts: Can You Afford to Win the Work? Tom Hüberli CA from RSM Australia talks numbers. Cash flow, financial readiness and whether your business is actually financially prepared to deliver the contract you’ve worked so hard to win. Three episodes today, then a new episode every week, covering the questions businesses have been asking us about working within Defence. Listen on Spotify, or your favourite podcast platform or directly through the The Powerhouse Podcast website: https://lnkd.in/guHC7MZN And if you haven’t downloaded the Defence Reality Check guide and checklist, grab it here: https://lnkd.in/gpxV4Wgn A huge thank you to our guests for sharing their knowledge and to our Series 2 sponsor, the Western Trade Coast Business Network. The opportunity may be exciting. The Reality Check is making sure you’re ready for it. #DefenceIndustry #PowerhousePodcast #WAIndustry
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Esther Anderson shared thisI confess, I don’t know a great deal about the health sector. Which made Friday’s Business News Future of Health briefing particularly enlightening. Did you know - Health Care and Social Assistance is actually WA’s largest employing industry? Yet for many of us outside the sector, health is simply something we take for granted until we need it. The old adage - Prevention is better than cure is evolving into "prediction enables prevention". #Genomics is a very interesting study...Esther Anderson shared thisWhat if the future of health is actually more human, not less? Friday’s Business News Future of Health briefing gave our WTCBN table plenty to talk about. AI was naturally part of the conversation, but one point really stood out. Health is, and always will be, people dealing with people. The opportunity for AI isn’t necessarily to replace the doctor, nurse or health professional. It’s to take on more of the mundane administration, analyse enormous amounts of information and give those professionals more time to do what we actually need them to do, look after people. But perhaps the most fascinating conversation was from Shirley Bowen around #genomics. Simply put, genomics is the study of our complete genetic information and how variations within it can influence our health. As our ability to analyse that information improves, healthcare can potentially become much more predictive and personalised. So rather than discovering a disease once you have it and then asking “How do we treat this?”, imagine being able to identify that someone has an increased risk of developing a particular disease many years earlier and asking “What can we do now to reduce that risk?” That’s quite a shift. From treating illness to predicting risk. From fixing the problem to potentially preventing it. Technology doing more of the processing, so people can do more of the caring. Perhaps that’s the real future of health. Another great Business News briefing, a fantastic turnout and, as always, plenty of conversation around the Western Trade Coast Business Network table afterwards. #FutureOfHealth #WAInnovation #ArtificialIntelligence
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Esther Anderson shared thisMigration is a complicated conversation. But so is a workforce shortage. Business News is reporting that skilled migrants in key sectors including construction, resources, defence and agriculture will be prioritised under changes to the migration program. There are pros and cons. It’s a bit like walking a tightrope. Sorry, I’m a Libran and I can’t help weighing up both sides.😜 We have major projects underway and more coming, businesses are already struggling to find people, and with unemployment low, there’s an obvious question: where are all the additional workers going to come from? (same question asked in the 1950's) On the other side, more people put additional pressure on housing, accommodation and infrastructure. We know those challenges are real and they need to be addressed. My perspective? Projects don’t build themselves. We can announce billions of dollars in Defence, infrastructure, resources, housing and new projects, but we still need the people to actually do the work. Of course, we need to train and employ Australians wherever we can. We need more housing and infrastructure too. But perhaps this isn’t an either/or conversation. Common sense says we need to work on all of it, one step at a time. And perhaps give some credence to alternative approaches: housing solutions, greater use of our regional areas, or simply listening to those prepared to think outside the box and come up with real-time solutions. Ideas people? Full story via Business News. https://lnkd.in/gngQWpdD #WAIndustry #Workforce #SkilledMigration
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Esther Anderson shared thisLast Tickets for the tour. Tomorrow is 27C and paradise on the water. Ready for a hard working day checking out the Western Trade Coast? Lunch, information and maps, and great networking all included. Looking forward to meeting you on the tour.😜Esther Anderson shared thisToday is your last chance to get Tickets for Tomorrow's Industry Tour - by Sea! Only 4 tickets left - https://lnkd.in/gdvhGD9y Weather is 27C 🌞 and yes this is work! Learn about the projects along the Western Trade Coast, where Westport is going and the Henderson Defence Precinct stretch. We checked out the boat on Friday and everything is ready. Just waiting for you! 😜 #Industrytour #Kwinanaindustry #AUKUS
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Esther Anderson shared thisSo we went out last week for a 'Sneak Peak' and the weather was perfect. Just think - this time next week you are telling folks about the amazing trip you took on Tuesday (yes only 6 days to go!) Cruising down the Western Trade Coast, learning about the #Industry, #Energy, #Defence, Westport projects underway or soon to be happening. Sharing the photos you took 'From the Sea-side' all in the name of work. No this is NOT a cruise, no margaritas in sight (sorry) BUT actual work. Listen to our guides, network, get a different perspective and you know the ocean always generates new ideas! Only a few tickets left https://lnkd.in/g7ZgnWDj See you there! -by the way, tours only run every 3 months so go ahead and move that meeting 📆 and we will see you on the day. 😜 #WTCtours #KwinanaIndustry #Aukusoverview
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Esther Anderson shared thisApparently I’ve been talking about our Industry Tour a lot this week. 😏 After plenty of conversations at Business News and Westpac events, one question keeps coming up — when’s the next one? 15 September. And this time, we’re doing it by boat. 🚤 For the first time, we’re taking our Western Trade Coast Industry Tour out onto the water and looking back at the coastline from a completely different perspective. We’ll cruise (literally) along the coast, taking in Westport, the Kwinana Bulk terminal, Kwinana industry, Henderson and the AMC, with plenty of commentary about what we’re looking at, what’s changing and what’s coming next. Thanks to Dr Chris Oughton for his insights along the way. Then we turn around, break out lunch and network our way back to Rockingham. Only 20 people can come aboard and half the seats have already gone! Prepare to have your mind slightly blown 🤯, meet some very interesting people and see a side of the Western Trade Coast you simply don’t get from the road. Not a bad way to spend a Tuesday out of the office. Tickets Direct- https://lnkd.in/g7ZgnWDj
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Esther Anderson shared thisWell, I certainly walked away knowing more than I walked in with. 😏 A huge thank you to the sponsors : Westpac, Export Finance Australia, National Credit Insurance (Brokers) Pty Ltd and #Axum - for the Signature Series, International Trade Matters, for inviting me to be part of the conversation. It was a privilege to be there and share the stage with people who certainly know their stuff. Thanks to Darryl Daisley, I now have a considerably better understanding of international tariffs, how they actually impact businesses and the geopolitical chess game happening around them. Nicholas Wandke Wanke opened up another conversation around ESG and sustainability. Whether businesses choose to embrace it as a way to stand out or simply recognise that expectations are changing, this is becoming a very different ball game. And I talked about opportunity, particularly the opportunities we miss because we’re looking in the obvious noisy places. Sometimes the answer isn’t straight ahead. You have to look sideways. Three very different topics, but strangely enough, all connected. Thanks to my fellow speakers for a great morning - I learnt so much too. #InternationalTrade #SupplyChain #DefenceIndustry #SustainabilityEsther Anderson shared thisThank You PERTH! So proud to have delivered our latest instalment of our Signature Series, International Trade Matters - Navigating Geopolitical Shifts and the Opportunities in Global Trade in Perth this week - 3 events in 24 hours! Now in its 9th year, the Signature Series continues to bring together businesses operating across the import, export, logistics and supply chain sectors to discuss the trends and challenges shaping global international trade. Our presenters provided valuable insights into the ongoing impact of geopolitical tensions and global trade trends on today’s business environment. They also explored the growing importance of sustainability, governance and supply chain resilience, along with the opportunities emerging across the Western Trade Corridor. The sessions highlighted how infrastructure, investment and industry are positioning Western Australia to strengthen its role in global supply chains across multiple industries, including defence. A HUGE thank you to our presenters: • Nicholas Wandke, Head of Sustainability, Business & Wealth, Westpac • Esther Anderson, Operations Manager, Western Trade Coast Business Network • Darryl Daisley, Director, AXUM - Customs & Cross Border Trade Thanks to Brad Gosling and Mark Harold for co-hosting with me. In an increasingly complex global environment, informed dialogue, strong partnerships and practical support have never been more important. Thank you to everyone who attended and contributed to another outstanding discussion. Your engagement, insights and questions continue to make these events such a success. Proudly brought to you by Westpac, Export Finance Australia, National Credit Insurance (Brokers) Pty Ltd and AXUM - Customs & Cross Border Trade. #InternationalTradeMatters #InternationalTrade #SupplyChain #Exporting #Importing #GlobalTrade #DefenceIndustry #Sustainability Michael Cross Kelly Lawrence Mark Cameron Paul Rose Michelle Yates John K. Luke Gregory Kirk Cheesman John Hopkins Greg Pell Janelle Pearce Adam Rowe Aleks Henderson Carlton Higgs George Pavisich Denham Barr Kumarakulasinghe Richard Coath Darren Maxfield Prudence Chang Huyen Truong Marc Tattersall Suzi Hullick Nancy Yedgar Chris Moldrich Rebecca James Paul Fowler Sophie Wilkins Mark Lathwell Sarah Bracegirdle
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Esther Anderson shared thisWe have such a solid community that business events come across as a friends and family knees-up! 😜 It just goes to show that when we work together and relationships and respect is the first priority, we can achieve so much more!Esther Anderson shared thisThe future of infrastructure… well how long is a piece of string? With so many major projects currently in the limelight across WA, it can be easy to focus on the shiny new things. But before much of it can happen, we still need to get the foundations right. Power. Water. Roads, and what sometimes feels like endless roadworks. Freight, services and all the infrastructure underneath the infrastructure. It was a big remit at yesterday’s Business News Sector Briefing: The Future of Infrastructure, including discussion around the State Government’s almost $45 billion infrastructure investment over the past four years and the enormous task still ahead. Once again, the Western Trade Coast Business Network table was a great mix of members, guests, conversation and connections — and judging by the photo, apparently we’re becoming less capable of taking a sensible group shot. 😂 And a special congratulations to RSL WA Workforce Connect, with Colleen Adleigh on hand to receive their WTCBN membership certificate. Great to officially welcome them aboard. Thank you to Business News for bringing another important WA industry conversation to the table. Credit to John Koh and Business News for images. #WAInfrastructure #WesternTradeCoast #WAIndustry
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Esther Anderson shared thisHow does a day out of the office sound? 🚤 Then come with me. 😊 We’re heading out on the water for a completely different, almost fish-eye view of the Western Trade Coast - looking back at the industry we normally only ever see from the road. Tuesday 15th Sept 10am - 2pm. We’ll learn a bit, probably discover things we didn’t know were there, network with a great bunch of people and get a completely different perspective on what’s happening along this coastline and what’s coming next. No boardroom. No PowerPoint. No sitting around a table pretending not to check your emails. Just a few hours out on the ocean, good conversation, lunch on the way back and a chance to do something totally different. And really… when was the last time someone invited you to network on a boat? 😏 Come and join us (no seasick pills required) . This one’s going to be very special! Tickets: https://lnkd.in/g7ZgnWDjEsther Anderson shared thisWTC Industry Tour - by Boat - Limited Seats Funny how changing your viewpoint can change what you see. Most of us have driven through #Kwinana or #Henderson hundreds of times. You see a refinery here, a jetty there, a few rather large sheds, lots of pipes and enough trucks to test anyone’s patience. But turn around and look at it from the ocean and it’s a very different beast. You can actually see how much industry is squeezed along that coastline, and how closely Kwinana, Henderson, the AMC, the jetties and everything in between sit together. Now throw Westport into the picture. Add the future #HendersonDefencePrecinct. Then start thinking about what comes with them. Roads. Freight. Power. People. Suppliers. New businesses. Probably a few headaches. And opportunities we haven’t even thought of yet. That’s why we’re taking our next Western Trade Coast Industry Tour out to sea with Catalpa Charters. Tickets: https://lnkd.in/gdvhGD9y Not simply because a boat beats a bus. Although, let’s face it, it does. 😏 We want people to see the Western Trade Coast from a completely different angle — because this particular view isn’t going to stay the same for long. Tuesday 15th September - https://lnkd.in/gdvhGD9y #WesternTradeCoast #WAIndustry #IndustrialDevelopment
Esther Anderson replied to a comment
18h
Samuel Sheppard you are so very welcome and was a great audience.
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Esther Anderson liked thisEsther Anderson liked thisWhat would you ask if you had five business experts in the room and could put your real challenge on the table? I am looking forward to joining Experts Unfiltered for a live 90 minute conversation focused on visibility, business growth and the questions that business owners are actually dealing with right now. This is not about sitting back and listening to another presentation. You can bring your questions, hear different perspectives and take away practical ideas you can use in your business. I will be joining Louis Swart, Shiraz Baboo, Sean D Stewart and Chris Hanlon for what should be a very practical conversation. 6 October 2026 5pm EDT / 10pm GMT For our Australian audience: 7 October 2026 at 7am AEST The link to claim your free seat is in the comments below. 👇 If you could put one business challenge in front of the panel, what would you ask?
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Esther Anderson liked thisEsther Anderson liked thisREINTRODUCING MYSELF, TOO. Yesterday, Jako and I reintroduced Powerhouse. Today, I think I need to reintroduce myself too. When Powerhouse entered voluntary administration, my son was only 10 months old. At exactly the point when I needed to work harder, think clearer and lead better than I ever had before, I felt like my brain just stopped working. I couldn't focus. Mental health issues I'd managed for years came back to the surface, and ADHD symptoms I'd previously managed well became increasingly difficult to control. I was a new mum, trying to save the company Jako and I had spent years building. And I wasn't coping. Instead of looking after myself, I turned to all the wrong things to get through the days. At the time, I probably told myself that was resilience. It wasn't. It took a toll on my health, my family, my relationships and, ironically, the business I was trying so desperately to save. Eventually, I hit rock bottom. And in what felt like a sink-or-swim moment, I heard something on a podcast that completely shifted my perspective: Health and movement are a privilege. Such a simple statement, but it landed at exactly the right time. I'd spent years treating my health as something I'd prioritise after everything else was taken care of. After the deadline. After the project. After the next problem. After the business was okay. There was always something more urgent. What I finally realised was that my health wasnt competing with all those other priorities. It was the foundation underneath them. So I started moving. Then I started training. I stopped drinking. I started sleeping properly. Eating properly. Taking care of myself instead of asking my body and brain to keep carrying me while I gave them absolutely nothing back. I've lost 50 kg. I'm stronger. I'm sober. I'm healthier. I'm more present with my son. My head is clearer. And I'm much more deliberate about what deserves my time and energy. I'm also learning that prioritising myself isn't selfish. Being healthy makes me a better mum. A better partner. A better friend. And a better leader. I'm still a work in progress. I think I always will be. But as Jako and I reintroduce Powerhouse and start this next chapter of the company, it feels like the right time to reintroduce the woman behind it too. I'm Brigette. Mum. Partner. Founder. CEO. And a Powerhouse in my own right. Sober. Strong. Refocused. Ready for the next chapter. #PowerhouseReintroduced #Leadership #Entrepreneurship #MentalHealth #Sobriety #WomenInBusiness #WomenInLeadership #Resilience #HealthIsWealth #WorkingMum #RegionalAustralia
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Esther Anderson liked thisEsther Anderson liked thisWe hosted our first Over the Horizon Defence Information Session this week! Delivered in partnership with Zagul Biri, the session brought together Aboriginal businesses to learn more about opportunities in Australia's Defence industry and how to position themselves for success. A big thank you to Defence West, Office of Defence Industry Support, Australian Industry & Defence Network (AIDN) and Western Trade Coast Business Network for sharing valuable insights on navigating the Defence sector, understanding procurement and supply chains, building business capability, and connecting with major contractors and Defence agencies.
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Esther Anderson liked thisEsther Anderson liked thisEveryone needs a wingwoman. Let’s be honest… networking can be bloody awkward. Walking into a room where you don’t know anyone, trying to work out who to talk to, standing there with your drink pretending you’re totally comfortable…😂 When we started networking earlier this year, Carmen and I quickly realised that going together made it a whole lot easier. So, for the last 9 months, we’ve been doing exactly that showing up. And showing up consistently makes a difference. These days, we’re walking into events and recognising faces. People know us. We know them. We’re catching up with people we’ve met before, introducing each other to new connections and continuing conversations from months ago. That’s the bit of networking we didn’t really appreciate at the beginning. It’s not about one event. It’s about turning up again and again. This week we had a double dose: - Henderson Alliance, sponsored by ASC - MCCC Melville Cockburn Chamber of Commerce (MCCC), Presenting their new platinum member Australian Institute of Management WA Different rooms. Different people. Same two wingwomen turning up, having a chat and probably talking a little too much. 😂 And honestly, we’re really enjoying seeing how far those first awkward networking steps have come. So if you’ve been thinking about getting out there but the thought of walking into a room alone makes you want to suddenly become very busy… Find yourself a wingman. Or better yet, a wingwoman. Because sometimes the difference between “I’m not going to that” and “That was actually a great night” is simply having someone beside you. And if you see Carmen and me at an event… come and say hi. We promise we’re approachable. 😉 If you are attending Land Forces International Land Defence Exposition next week, come and chat with us at the Defence West Pavilion. #Networking #BusinessNetworking #HendersonAlliance #MCCC #SHEQManagement #SmallBusinessWA #WomenInBusiness #BusinessRelationships #CockburnBusiness #WAbusiness
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Esther Anderson liked thisEsther Anderson liked thisHow excited are we? Today’s the day! 🎙️ Series 2 of the The Powerhouse Podcast – The Defence Reality Check – is officially live. A couple of months ago we released our Defence Reality Check guide, and it generated far more conversation than we expected. Questions. Lots of them. Where do we start? Are we ready? What do we need in place? How do Defence tenders actually work? And perhaps the most important question of all… Should we even be tendering in the first place? So rather than pretend we have all the answers, we went and found people who do. Today we’re launching with three episodes: 🎙️ Episode 1 – The Defence Reality Check An introduction to the series with Esther Anderson, about the Defence ecosystem and some of the things businesses need to think about before chasing the opportunity. 🎙️ Episode 2 – Before You Bid David Lunn from BidWrite takes us through the tender process - where to find opportunities, what you need before you start and, importantly, where businesses can go wrong. 🎙️ Episode 3 – Defence Contracts: Can You Afford to Win the Work? Tom Hüberli CA from RSM Australia talks numbers. Cash flow, financial readiness and whether your business is actually financially prepared to deliver the contract you’ve worked so hard to win. Three episodes today, then a new episode every week, covering the questions businesses have been asking us about working within Defence. Listen on Spotify, or your favourite podcast platform or directly through the The Powerhouse Podcast website: https://lnkd.in/guHC7MZN And if you haven’t downloaded the Defence Reality Check guide and checklist, grab it here: https://lnkd.in/gpxV4Wgn A huge thank you to our guests for sharing their knowledge and to our Series 2 sponsor, the Western Trade Coast Business Network. The opportunity may be exciting. The Reality Check is making sure you’re ready for it. #DefenceIndustry #PowerhousePodcast #WAIndustry
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Esther Anderson liked thisEsther Anderson liked thisWelcome, Adrian Rollins to the Business News team all the way in Canberra! After 8 years at BN for me, this is one of the most exciting chapters for us as we grow on a national scale. Our editorial and research team is continually expanding, and it's great to work for an organisation whose staff and subscriber base support and promote strong, effective editorial coverage. I am excited as Adrian will be part of our expanding defence coverage, one of my personal favourite industries, from a national perspective. Great work to Sean Cowan for growing such a successful editorial team. Overall, he is a good egg. Read more below: https://lnkd.in/gkyq4AVV
Experience & Education
Honors & Awards
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Finalist- Digital Innovation & Marketing
Rockingham Kwinana Chamber of Commerce - Business Awards 2022
Finalist- Digital Innovation & Marketing for client projects.
Future Proof and Future Growth is what we do. -
Govhack National Award winner
Govhack Australia
Being part of the team that came up with an original idea and developed a concept App in 48hours. Based at Make Place Mandurah, we proved how easy it could be to relocate to the regions based on personal preferences.
Languages
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English
Native or bilingual proficiency
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German
Limited working proficiency
Organizations
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Fremantle Chamber of Commerce
Member
- PresentMember of a dynamic organisation that promotes the Fremantle districts. he Fremantle Chamber champions policies and strategies that improve the business environment in Fremantle, enhance community prosperity and develop a sustainable mix of business and lifestyle opportunities for Fremantle’s future.
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Women on Boards
Member
- Present -
Media, Entertainment & Arts Alliance
member
- PresentProud member as a freelance journalist and reporter
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Rockingham Kwinana Chamber of Commerce
Board Member
- PresentMember of the Board for the RKCC promoting Industry connected with Business along the Western Trade Coast.
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Henderson Alliance
member
- Present -
Melville Cockburn Chamber of Commerce
Member
- Present -
Business Women Australia
Member
- Present -
Rockingham Kwinana Chamber of Commerce
Member
- Present -
Port Hedland Chamber of Commerce
Member
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Onslow Chamber of Commerce
member
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Newman Chamber of Commerce
Member
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KDCCI
member
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The Business Centre Pilbara
Board Member
-Proud to be a Board Member of our local yet with dynamic reach Business centre. Far reaching throughout the Pilbara and always looking forward to Innovation and Opportunity.
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Toastmasters Karratha
VP Public Relations
-http://karratha.toastmastersclubs.org
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